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UNDERSTANDING THE WORLD

1h Program Opening
3h Globalization: Strategic Drivers, Global Enterprises and Cultural Differences
3h Internationalization Process: From Exports to Direct Investment
3h Risks and Uncertainties
2h30 Vista Alegre Case: talking with Nuno Barra

INTERNATIONALIZATION STRATEGY

3h International Financing Tools
3h Evaluate the Internationalization Potential of Companies
1h30 Markets Assessment and Selection
2h Strategy Matrix
3h30 Real Cases of Portuguese Companies

INTERNATIONALIZATION STRATEGY IMPLEMENTATION

3h Organization for Internationalization
2h30 Grupo Pestana Case: talking with José Theotónio
3h E- Commerce and Web Business
3,5h Relationship with Partners and Investors
2h Operations and Performance Control
2h Risk Management and Control
2h The Fiscal Strand
3h International Trademark Management
3h Markets and Consumers
3h Elevator Pitch

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

Testimonial

Mário Rio Carvalho

Director Business Development
ISQ
Estratégias de Internacionalização
"É um programa muito bem estruturado e que se socorre de uma conjunto de docentes muito conhecedores e com experiência para partilhar."