Understanding the World

1h Program Opening
2,5h New World Order
3,5h Globalization and Cultural Differences
3,5h Risks and Uncertainties

Internationalization Strategy Formulation

3h Internationalization Process: From Exports to Direct Investment
1,5h Markets Assessment and Selection
2h Strategy Matrix
3,5h Study Visit and Case Study: Innovation
3,5h Relationship with Partners and Investors
3,5h International Financing Tools
3,5h Measuring Internationalization Potential
3,5h Real Cases of Portuguese Companies

Internationalization Strategy Implementation

2h Organization for Internationalization
3,5h Operations and Performance Control
2h The Fiscal Strand
2h International Trademark Management
3,5h Markets and Consumers
3,5h Elevator Pitch
3,5h Study Visit and Case Study: From Strategy to Execution

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

Testimonial

Mário Rio Carvalho

Director Business Development
ISQ
Estratégias de Internacionalização
"É um programa muito bem estruturado e que se socorre de uma conjunto de docentes muito conhecedores e com experiência para partilhar."