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General Management Program - Marketing Specialization


Executive Education - Open Programs

Andreia Hidalgo


Phone: (+351) 214 269 846



More Information

2017 edition
Schedule: download here

2018 edition: starts on January 6th, 2018
Schedule: available soon

Classes: Saturdays, from 9 a.m. to 1 p.m. and 2 p.m. to 6:30 p.m.

Duration: 143 hours

Program contentdownload here (available in portuguese only)


Program Description

PGG - General Management Program, just like PAGE - Advanced Management Program for Executives, provides general training in Company Management. It is aimed at managers who are generally younger or are connected to smaller companies.

The program is divided into a first more general part, which covers the key areas in Management, and a second part dedicated to modules which aim to enhance knowledge, allowing specialization in General Management, Marketing or Finance.

PGG is also unique in terms of its format, since it has been designed using a training model which is totally compatible with the carrying on of a full-time professional activity. Classes are held fortnightly on Saturday mornings and an online platform is also used.

The program requires participants to attend eight modules, each lasting one month, and two forums, always using methods which facilitate time management and online learning.

Main Benefits

  • Acquiring an integrated perspective of management functions and of how companies and organizations operate;
  • Expanding their network of contacts with staff who are progressing in other companies and with whom they will share their experiences in a relaxed, yet mutually demanding, atmosphere;
  • Successfully combining a demanding professional activity and busy personal life with quality training, due to the methodology used;
  • Option to choose the modules best suited to their own career development.

Flexible Structure

  • All participants begin the course by attending four modules from the Common Core which, depending on their specialization, will be chosen from among the eight modules offered;
  • The remaining four will then be chosen from the Specialization Modules;
  • Participants who wish to obtain a specialization diploma take all the optional modules within that area of specialization.


Carlos Touret

Process Engineering, EMEF - Empresa de Manutenção de Equipamento Ferroviário
Programa Geral de Gestão
"This program has largely exceeded my expectations(...)."