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Pedro Celeste and Joana Santos Silva, Program Directors, detail the contents of the program:

 

Block I: Digital Marketing Strategy

1,5h Program Opening
3,5h Strategic Marketing Management and Communication
3,5h Understanding Consumer Behavior: Digital Challenges and Opportunities
3,5h Digital Marketing Cases
3,5h Business Models & Information Management
3,5h Workshop: Digital Marketing Insights
online Evaluation Moment - Block I Self Assessment

Block II: Digital Marketing Tools

3,5h Metrics in Digital Marketing
3h Mobile Marketing
3,5h Engagement & Conversation
3,5h E-Commerce: Tools and Challenges

Marco Gouveia

3,5h Workshop: Digital Marketing Management
online Evaluation Moment - Block II Self Assessment

Block III: Digital Marketing Integration and Trends

3,5h Integrating Digital Marketing in Brand Strategy
3,5h Content & Performance Marketing
3,5h Brand Activation and Social Network
online Evaluation Moment - Block III Self Assessment

Block IV

3h Workshop: Digital Marketing Practices

Guest Speakers

3,5h Group Work Presentation

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

Testimonial

Paulo Carvalho

Cardio Metabolic Product Manager
Novartis
Programa de Gestão em Marketing Digital
"All the major areas of digital marketing were addressed, the sessions were very interactive between teachers and students in an open and sharing environment."
ALTA DIGITAL