Digital Marketing Management Program

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

More Information

1st edition: starts on September 22nd, 2017

Schedule: download here (available in portuguese only)

Classes: Fridays, from 5:30 p.m. to 9 p.m. and Saturdays, from 9:30 a.m. to 1 p.m. and from 3 p.m. to 6:30 p.m.

Venue: Pestana Casino Park Hotel, Funchal

Duration: 45,5 hours

APPLICATIONS

Program Description

This program focuses on the strategic management of digital marketing and its integration with communication in its traditional models, bridging the knowledge and best practices in the market, namely in tourism, IT, and consumer goods.

Through case studies, interactive sessions and group work, participants will get in touch with different and distinguished topics: social media marketing, search engine optimization, blogs, augmented reality techniques, measurement and monitoring of Return on Investment (ROI) and multichannel integration.

Main Benefits
 

  • Understand all aspects of internet marketing and social media marketing;
  • Knowing the market opportunities and the risks/ potential digital;
  • Evaluating the power of social network and its different drivers;
  • Projecting and measuring social and viral marketing campaigns;
  • Integrating marketing strategies online and offline;
  • Maximizing the company's profitability via digital tools of pricing and strategies;
  • Developing means to leverage technologies to create virtual reality solutions;
  • Exploring new technologies to create new markets.