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Digital Marketing Management Program

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

More Information

10th edition: started on September 27th, 2017 (SOLD-OUT)

Schedule: download here (available in portuguese only)

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11th edition: starts on April 19th, 2018

Schedule: available soon

Classes: Thursdays and Fridays, from 6 p.m. to 9:30 p.m.

Duration: 53 hours

Applications

Program Description

The evolution and introduction of new technologies is rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware by the new media channels and social networks. In addition, consumers play an  intervening  role with regard to what is said about a company, brands or products.

Thus, it is imperative that the companies reassess their business models in order to keep on the frontline with regard to competitiveness, and simultaneously  meeting the customers needs and other stakeholders. This program focuses on strategic digital marketing management, and its  integration with communication on its traditional models, establishing a parallel between knowledge and the best practices of the market.

The participants will be in contact with different, and distinguished, topics, via case studies, interactive sessions, and work group: social media marketing, search engine optimization, blogs, augmented reality techniques, measurement and monitoring of ROI and multichannel integration.

Main Benefits

  • Understand all aspects of internet marketing and social media marketing;
  • Knowing the market opportunities and the risks/ potential digital;
  • Evaluating the power of social network and its different drivers;
  • Projecting and measuring social and viral marketing campaigns;
  • Integrating marketing strategies online and offline;
  • Maximizing the company's profitability via digital tools of pricing and strategies;
  • Developing means to leverage technologies to create virtual reality solutions;
  • Exploring new technologies to create new markets.

See below what the program coordinator Professor Pedro Celeste and participants say about this program:


Sponsored by:

 

Testimonial

Paulo Carvalho

Cardio Metabolic Product Manager
Novartis
Programa de Gestão em Marketing Digital
"All the major areas of digital marketing were addressed, the sessions were very interactive between teachers and students in an open and sharing environment."