Commercial and Sales Management Program (PGV)


Executive Education - Open Programs

Patrícia Rodrigues


Phone: (+351) 217 214 220



More Information

7th edition: started on February 6th, 2017

Schedule: download here (available in portuguese only)

Classes: Mondays, from 5 p.m. to 8:30 p.m.

Duration: 77 hours


Program Description

“The purpose of any business is to create and maintain clients.”
Peter Drucker

“And to ensure that you make money from keeping the client happy.”
John Egan

Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.

The Customer loyalty and maximization of his value in the long-term, setting control metrics and measuring the commercial activity, exhaustive preparation of sales through Consumer and Market knowledge allied with a thorough and accurate diagnosis of everything concerning sales, assumes a unique relevance to the organizations trying to be competitive.

PGV counts on the CATÓLICA-LISBON Executive Education teaching staff as well as with the valuable contribution of experienced professionals in the commercial domain, delivering a solid and coherent articulation between theoretical knowledge and systematization of practical experience.

Main Benefits

  • Developing an integrated view of the sales' role in a competitive context;
  • Combining the qualitative analysis of  commercial phenomenon with the quantitative component of  Commercial Management, crucial for decision-making;
  • Allowing an integrated view of the communication with customers, management of processes, teams and evaluation of results.


António Ricardo

Subdiretor Área de Gestão Comercial do Departamento de Jogos
Santa Casa da Misericórdia de Lisboa
Programa de Gestão Comercial e de Vendas
"Mesmo para os mais experientes em vendas, o curso traz novidades, consolida e estrutura conhecimentos e ajuda-nos a reforçar o foco e/ou reorientar estratégias de vendas"