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Joana Santos Silva, Program Director, details the contents of the program:

 

Structure of the Program

13h Strategy and Competitiveness *
11h Economics for Managers
5h Strategy and Innovation in the 4th Digital Era
4h Business Ethics
9h Marketing: Creating Value for Clients
4h Social Innovation and Impact Entrepreneurship
1,5h Spotlight Workshop

Guest Speakers

5h Managing Innovation *
13h Economic and Financial Analysis
14h Performance Assessment and Management Control
5h Analysing Investment Decisions
14h Negotiation and Persuasion
9h Marketing and Sales Metrics
9h Motivation and Leadership
5h Communication and Teamwork
4h Digital Marketing
7h Digital Transformation in Business *
5h Financing Decisions
4h Leadership with Purpose
12h Corporate Bootcamp *
7h Acceleration Day

TBD

Follow-up Session

7h Acceleration Day

TBD

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

Avelino Gaspar

Presidente, Grupo Lusiaves
Programa Avançado de Gestão de Executivos
"The content of the program is complete and comprehensive..."
ALTA DIGITAL