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Structure of the Program

Prepare: Set the path

13h Strategy and Competitiveness


5h Strategy and Innovation in the 4th Digital Era
9h Marketing: Creating Value for Clients
11h Economics for Managers

Ponder / Think: Understand the Future

11h Economics for Managers
5h Managing Innovation
7h Digital Transformation in Business
5h Digital Marketing
4h Social Innovation and Impact Entrepreneurship
2h Company Visit

Performance: Analysis and Performance Measurement

13h Economic and Financial Analysis
14h Performance Assessment and Management Control
5h Analysing Investment Decisions
4h Financing Decisions
9h Marketing and Sales Metrics
1,5h Spotlight Workshop: No Local, No Global: Community Driven Businesses

Helio Waszyk

People: Leading with Emotional Intelligence (EI)

5h Communication Skills for Managers: Using Effective Communication to Motivate and Manage Employees
14h Negotiation and Persuasion
9h Motivation and Leadership
4h Leadership with Purpose
12h Corporate Bootcamp

Follow-up Session

7h Acceleration Day


Executive Education - Open Programs

Patrícia Rodrigues


Phone: (+351) 217 214 220




Manuela Martins

Diretora, CGD, Banco de Investimento
Programa Avançado de Gestão de Executivos
"...I once again experienced the excellence of the CATÓLICA-LISBON..."