- Mathematics Applied to Management – 8 ECTS
- Financial and Managerial Accounting – 8 ECTS
- IT Tools for Management – 4 ECTS
- Introduction to Economics – 8 ECTS
- Foundations of Management – 4 ECTS
- Marketing – 4 ECTS
- Organization and Leadership – 4 ECTS
- Seminars – 2.5 ECTS
- Skills Development Modules – 2.5 ECTS
The program is delivered in an online format, with mostly synchronous components.
The duration of the subjects is bi-monthly (7 weeks) or quarterly (14 weeks), with two courses offered per term. The synchronous component consists of 3 contact hours per week per course. The asynchronous component consists of 2 contact hours per week per course.
The completion of the Executive Bachelor's Degree in Commercial and Retail Management requires obtaining 180 ECTS, distributed as follows:
- Mandatory Courses
- Elective Courses
- Seminars and Skills Development Modules
- Statistics – 8 ECTS
- Corporate Finance – 4 ECTS
- Human Resources, Teams and Talent Management – 8 ECTS
- Strategy – 4 ECTS
- Social Doctrine of the Church – 4 ECTS
- Consumer Behavior – 4 ECTS
- Retail Brand Marketing and Activation – 4 ECTS
- Negotiation – 4 ECTS
- Seminars – 2.5 ECTS
- Skills Development Modules – 2.5 ECTS
- Economic and Business Law – 4 ECTS
- Operations Management – 4 ECTS
- Customer Centricity and CRM – 4 ECTS
- Marketing Research – 4 ECTS
- Consumer Analytics and Insights – 4 ECTS
- Omnichannel Sales and Communication Management – 4 ECTS
- Social Responsibility and Sustainability – 4 ECTS
- Logistics and Supply Chain Management – 4 ECTS
- Retail Simulation Game – 8 ECTS
- Seminars – 2.5 ECTS
- Skills Development Modules – 2.5 ECTS
Innovation Project – 16 ECTS
Seminars – 2.5 ECTS
Skills Development Modules – 2.5 ECTS
5 Electives of:
- Space, Pricing, Promotions and Margins Management – 4 ECTS
- Innovation and Entrepreneurship Management – 4 ECTS
- Customer Journey & Purchase Experience – 4 ECTS
- Holistic, Internal and Integrated Communication – 4 ECTS
- Category Management and Purchasing – 4 ECTS
- e-Commerce – 4 ECTS
- Marketing & Digital Communication – 4 ECTS
- Management of Distribution and Franchising Brands – 4 ECTS
- Global Retail Store Management – 4 ECTS
- Digital Retail Transformation and Innovation – 4 ECTS
- Specialized Retail – 4 ECTS
If you have any questions, feel free to contact us.