CEO's Breakfast Series @CatólicaLisbon intends to bring together a group of reputed CEO's around a table to have breakfast, strengthening the link between the academic and corporate worlds, with the goal of creating a community of leaders.
In an informal environment and for approximately 90 minutes, relevant global themes and trends will be discussed, presented by recognized experts in the field.
The first session will take place on March 29th, at 8:30am, with a theme of enormous impact at the present time:
"Responsible Business: Next source of competitive advantage?"
There is a widespread recognition that being a "Responsible Business" has become an unstoppable macro trend, and there is a general understanding of the importance for companies to increasingly incorporate social and environmental concerns into the definition of their business strategies. The "Business Case for Action" is increasingly clearer, and if the entire ecosystem of the company's stakeholders is "worked", it is easy to anticipate that sustainability (understood in its most holistic sense) will become a source of competitive advantage for companies that are able to understand it already today.
The session will be conducted by Nuno Moreira da Cruz, Lecturer and Executive in Residence at CATÓLICA-LISBON, with a long international career in the business world.
See his bio here.