Setting the Pace

• Main digital skills where organization should invest to take advantage of the technological revolution;
• How to take advantage of new technologies to transform organizations, aiming to increase sales, reduce costs, or create new businesses;
• Main digital skills to be considered in the digital transformation of an organization;
• Role of customer experience, digital operations management, and the business model in the digital transformation of an organization.

• Vision and strategy of a digital product;
• that potential customers are looking in digital products;
• Designing a process that aims to translate customer needs into problem-solving products, using different frameworks, such as: Jobs-to-be-done, Personas, Interviews with users and Value proposition canvas.

• Create and validate a prototype with potential customers of the product;
• Design Thinking Methodology and Design Sprint process:
• Problem / opportunity;
• Exploration of ideas and restriction of ideas to the highest potential;
• Creation of a storyboard, prototype;
• Conducting interviews with potential customers to validate whether the product is solving the identified problem;
• Incorporation of findings into a product requirements document.

Agile Development Methodologies (Scrum and Kanban) ensuring continuous deliveries according to the defined roadmap.

• Product marketing strategy for the launch and growth phase;
• How to define the best digital channels for product promotion;
• Measure the impact of digital channels on product success.

• Product metrics;
• Launch strategy;
• Measurement of product growth, allowing to know if the right product is being built and aligned with business objectives;
• Application of OKRs and AARRR (pirate metrics) frameworks

This is the day that you and your team will be showcasing the awesome product that you have created in a structured, concise and industry ready product pitch.