The evolution and introduction of new technologies are rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware of new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands, or products.
Thus, it is imperative that the companies reassess their business models in order to keep on the frontline with regard to competitiveness, and simultaneously meeting the customers' needs and other stakeholders. This program focuses on strategic digital marketing management, and its integration with communication on its traditional models, establishing a parallel between knowledge and the best practices of the market.
The participants will be in contact with different, and distinguished, topics, via case studies, interactive sessions, and workgroup: social media marketing, search engine optimization, blogs, augmented reality techniques, measurement and monitoring of ROI, and multichannel integration.
Understand all aspects of internet marketing and social media marketing.
Evaluating the power of the social network and its different drivers.
Projecting and measuring social and viral marketing campaigns.
Integrating marketing strategies online and offline.
Maximizing the company's profitability via digital tools of pricing and strategies.
Developing means to leverage technologies to create virtual reality solutions.
Integrating Digital Marketing in the brand strategy.