Format:
In Person
Design Thinking is a methodology of innovation generation, human-centered and especially suitable for complex situations or with high levels of uncertainty. It includes structured, unconventional practices and unprecedented levels of adoption, because of the impact it has on business and people.
In an age when most companies find it difficult to differentiate, where so many new launches fail and where start-up's challenge long-established companies in the market, design thinking emerges as the methodology chosen by the most innovative companies - in which Including Google, Apple, GE, IBM or P&G - and the most admired start-up's.
The Design Thinking for Business Innovation program aims to empower participants to master this methodology. It will sequentially deepen each of its phases, focusing on the empathy process with the target, identifying pain-points and innovation opportunities - using tools such as Customer Journeys, Personas or Jobs To Be Done - in developing new creative approaches and in the process of prototyping (maquetization), as a way to accelerate learning about the solutions to which the target really attributes value.
It includes
- Project Development
In a group, participants have the opportunity to apply in real cases the design thinking approach, to generate innovation.
- Workshop
It is going to take place one workshop in a company that will share their experience relating to the design thinking integration.
Inclui
Generative Artificial Intelligence (AI) proves to be a powerful ally in projects developed under the Design Thinking methodology.
Mastery of Use Cases and the competence to build appropriate 'Prompts' are indispensable, requiring specialized knowledge.
With this in mind, we have created a module entirely dedicated to this topic.
Participants have the opportunity to apply the Design Thinking approach to a real challenge, experiencing the transformative impact of the methodology firsthand. Challenges are often selected from proposals by the participants themselves, fostering even greater engagement with the learning and development process. This activity, conducted in working groups throughout the program, is the essence of the 'learn by doing' principle.
It represents a unique opportunity to visit a company that has incorporated Design Thinking principles and practices into its culture and way of working. Participants will have privileged access to behind-the-scenes insights associated with the company's greatest successes, and, hopefully, learnings resulting from any failures.
We know that the evolution of a Design Thinker is significantly accelerated not only by the practical application of the methodology but also by access to a network of peers willing to contribute valuable insights and share learnings from their real-world experiences. The Design Thinking Alumni Circle is this exclusive network that strengthens the connection between its members and Católica-Lisbon, extending beyond the completion of the program.
- Heads for Innovation seeking knowledge about design thinking, and its main tools;
- Marketing Managers who want to develop new solutions and new experiences;
- Heads for business transformation processes;
- Entrepreneurs wishing to develop innovative solutions.
Main Benefits:
For Participants:
Methodological mastery of Design Thinking.
A real immersion in the mindset of the design thinker: explorer, creative, experimentalist, and problem-solver.
Intense and accelerated acquisition of knowledge through a 'learn by doing' approach.
Exclusive access to the Design Thinking Alumni Circle: mutual support among peers based on the experience of adopting Design Thinking in a real context.
For Companies:
Mastery of a new, structured innovation methodology with immediate adoption potential.
Adoption of new ways of working and the development of customer-centricity.
Capability to identify and develop new innovation opportunities.
Internal transformation catalyst, by re-energizing the organization and creating an aggregating and mobilizing effect among employees.
Para além de democratizar a capacidade de gerar inovação, o Design Thinking assegura o poder de acelerar a transformação das organizações, tornando-as mais ágeis, colaborativas e customer-centered. Num contexto em que inovar é uma questão de sobrevivência, dominar o Design Thinking não é opcional!
Veja ou reveja este webinar que contou como orador com o professor Tiago Luís, diretor do programa, e abordou as mais-valias desta metodologia potenciadora de criatividade.
EXECUTIVE EDUCATION - OPEN PROGRAMS
Tânia Sousa