Skip to main content

Students are strongly encouraged to select courses that fulfill their home university program's requirements, never forgetting their personal interest.

Please note that the enrollment is processed on a first-come, first-served basis.
All courses are lectured in English.
A course will only be offered if at least 12 students enroll for it.

Courses Offered 2019-2020

Expand All Collapse all

Accounting

ECTS: 7

Prerequisites: None

The course is focused on a solid understanding of the rules and procedures to prepare financial statements, as well as on the knowledge and skills that are required to analyse, interpret, understand and use financial information so as to take informed decisions.

Business Research Methods

ECTS: 7

Prerequisites: Yes (See syllabus)

This course introduces quantitative models for business decision-making. A great emphasis is put on practical applications of models, and on the use of statistical software packages to analyse real-world datasets.

Economic Analysis of Social Policies

ECTS: 6

Prerequisites: Yes (See syllabus)

Economic Analysis of Social Policies studies the mechanisms of social protection that are at the core of the Welfare State using an Economics´ perspective. The course has three parts. The first part is a survey of basic results in Welfare Economics and Political Economy dealing with market failures, government policies and their failures. The second part deals with the distribution and redistribution of income and the measurement of inequality and poverty. The third part covers social policies: income maintenance and poverty reduction, pensions, and unemployment insurance.

Economic Regulation

ECTS:  6

Prerequisites: Yes (See syllabus)

This course aims to give a deep training to work with network companies (electricity, natural gas, telecoms, water supply, transportation) and official agencies (regulators, competition policy authorities), and to fill the gap between theoretical training and company’s needs.

Finance

ECTS:  7

Prerequisites: to be confirmed

The main goal of the Finance course is to engage you in a journey to discover the main financial concepts and methods. We adopt the perspective of a financial manager of a non-financial firm. This course contributes to understand financial markets, financial investments and corporate finance decisions.

Macroeconomic Policy

ECTS: 6

Prerequisites: to be announced

The purpose of the course is to enable students to understand macroeconomic policy-making and to think systematically on macroeconomic policy issues. This will imply mastering several macroeconomic models and a number of instruments relevant for economic analysis. The course will cover topics related with monetary policy, fiscal policy and macroprudential policy. 

Marketing Planning

ECTS: 7

Prerequisites: None

This course aims to promote a deep understanding of marketing´s key concepts, tools and relationship with  other managerial functions and to practice the principles of marketing planning by means of proposing a plan for the launch of a new product/service in the Portuguese market.


Language Courses

Portuguese Extensive Course - level A1

ECTS: 4.5

Prerequisities: None

This course aims at the Common European Framework of Reference for Languages level A1. The student will be able to understand and use familiar everyday expressions and very basic phrases and introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has.

Portuguese Extensive Course - level A2

ECTS: 4.5

Prerequisities: Yes (see syllabus)

This course aims at the Common European Framework of Reference for Languages level A2. The student will be able to understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. very basic personal and family information, shopping, local geography, employment) and communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar and routine matters.


 

Advanced Mathematics

ECTS:

Prerequisites: to be announced

(more information available soon)

Advanced Microeconomics

ECTS: 4.5

Prerequisites: Yes (See syllabus)

This is a course with the goal to deepen the students’ knowledge of Microeconomic theory. It is organized around lectures, group assignments and recitations for solving and discussing exercises.

Advanced Strategic Management 

ECTS: 3.5

Prerequisites: Yes (See syllabus)

The Advanced Strategic Management course aims to further develop the students' strategic competencies, by presenting and discussing world-class advanced strategic practices and concepts in the business context.

Consumer Behaviour

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course aims to outline the importance of understanding consumers’ behavior in order to develop appropriate marketing strategies. Specific information about how consumers choose, buy, and dispose the products or services, help organizations to properly define its core market and to identify threats and opportunities for their products and brands. It is therefore of major importance to adequately analyze potential consumers, identifying its needs and wishes in order to properly offer customized solutions and be able to successfully innovate.

Cross-Cultural Management

ECTS: 3.5

Prerequisites: Yes (See syllabus)

The world is becoming increasingly more global. From the emergence of multinational organizations to the rising numbers of international workers, new challenges and opportunities emerge for managers and employees. These challenges and opportunities can be best understood if cross-cultural factors are taken into consideration. 
This course aims to deepen your understanding of the context-specific nature of management and to provide you with knowledge and skills helpful to navigate the increasingly global nature of contemporary work.

Digital Marketing

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course aims to: understand the integration of digital marketing strategies in the overall marketing strategy of the company; explore the impact of digital in transforming the marketing mix; practive the principles of digital marketing planning; provide an overview on best practices in digital marketing; understand the main metrics and KPIs related to digital strategies.

Digital Transformation

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course aims at preparing the students to participate and lead Digital Transformation teams, by providing a hands-on approach based on Design Thinking methodologies, to acquire the know-how, tools and experiences required to be an asset in any Digital Transformation project. The teaching approach is based on challenging the students to deal with a real world case, applying a digital transformation framework and providing experiential design thinking tools to deal with it.

Econometrics I

ECTS: 4

Prerequisites: Yes (See syllabus)

Econometrics I is an introductory course in Econometrics. Students are introduced to the basic techniques of econometric analysis.

Economics of Business and Markets

ECTS: 3.5

Prerequisites: Yes (See syllabus)

The main objective of the course is to develop the ability to use tools and techniques for a strategic economic analysis of firms’ activities whitin imperfectly competitive markets.

Economics of Education

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course is an introduction to the economics of education. The central aim of the course is to assist students in viewing the education sector and its educational processes through the perspective of economics, providing students with an understanding and analytical tools that help them undertake careers in the academia or in policy-oriented institutions (such as World Bank or Governmental agencies).

Financial Analysis and Forecasting

ECTS: 3.5

Prerequisites: Yes (See syllabus)

A complete set of pro forma financial statements is based on assumptions regarding the future business’ underlying economics. The assumptions are a result of an integrated industry and business analysis. Given the uncertainty of the business activities, forecasting also requires robust modelling techniques (such as sensitivity analysis and simulation) to assess the impact of key value drivers and risks on cash flows estimates. 

Financial Decision Making in a Business Context 

ECTS: 3.5

Prerequisites: Yes (See syllabus)

Corporate finance is the study of the financing decisions made by firms. No matter what your role in a corporation, an understanding for the key financial decisions made by the firm is vital. In this course we will focus on two broad financial decisions:
- The capital structure decision: What is the optimal mix of securities issued by firms to finance their activities?
- The payout decision: How much cash should the firm distribute to its equity holders and how? These encompass a large component of the activity of financial managers.

Innovation Management

ECTS: 3.5

Prerequisites: None

The aim of this course is to provide a series of conceptual tools for profiting from innovation. The course should be of particular interest for future managers, entrepreneurs, or consultants, who must understand the role of innovation in affecting competitive advantage.

International Marketing

ECTS: 3.5

Prerequisites: None

This course introduces the field of international marketing. It looks at the globe in a macro perspective. Specifically, this course covers the complex and interesting environment of international marketing and its various dimensions such as cultural, economical, political. It then considers how marketing managers could use these global dimensions to obtain benefits for the firm and for society as a whole.

Leadership Development

ECTS: 3.5

Prerequisites: None

This course is about leadership and is intended to help students become more effective when dealing with workplace demands for leadership, regardless of their previous work experience. The course examines “what” leadership is, “why” it is important, and “when” it is useful.

Managerial Decision-Making

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course is designed to provide you with a better understanding about how you and other people think, feel, decide, and behave. Ultimately, it aims at making you a better decision maker. To that aim, we will start by studying the psychological processes that underlie the choices that people make. We will further look at  systematic biases and heuristics that people have when making decisions, as well as a variety of other important influences on the decision making process (e.g., moods and emotions). We will also examine interventions or “brain hacks” which can help people become more effective in making decisions. 

Mathematics for Economists

ECTS: 3.5

Prerequisites: Yes (See syllabus)

The Mathematics for Economists course aims at reviewing the mathematic tools needed for advanced studies in Economics. The course was devised assuming that students have already a Mathematics background, namely on differential calculus for functions of a single variable. Building on this knowledge, differential calculus for functions of several variables, with a special emphasis on non-linear optimization, and integral calculus for functions of a single variable are addressed. All content is illustrated with representative examples in Economics to help students to bridge the gap between the mathematical tools description and their application in Economics.

New Products and Services

ECTS: 3.5

Prerequisites: none

A chartbuster app, a new venture or an innovative product launch from a multi-national company – all start from an idea with potential. How big is the potential? What problems does it solve? Hot to get it to a “final product or service”? This very intense, short-duration course offers an entrepreneurial take on developing ideas into new products, services and ventures. You’ll learn the basics needed to identify problems worth solving, validate solutions worth exploring; test different business models; build the right team to do it; and find the means to launch it. 

Project Management

ECTS: 3.5

Prerequisites: None

The Project Management course aims to develop the specific project management related competencies of the students, by presenting and discussing world-class project management practices and concepts in the business context. In addition, it aims to apply Project Management tools to a practical case on a strategic approach.

Strategic Management

ECTS: 3.5

Prerequisites: None

This is a course in the fundamentals of strategic management. The aim of this course is to provide students with the theoretical foundations of the field of strategy. Specifically, the purpose of this course is to develop students’ ability to think strategically, and to provide students with the tools and knowledge needed to understand how organizations can achieve superior sustainable performance. The course is of interest to future managers, entrepreneurs, or consultants, who need to understand how companies can achieve a sustainable competitive advantage. A combination of lectures and case studies throughout the course offers the opportunity for students to apply theoretical concepts to real world situations.

 

Language Course

Portuguese Intensive  Course (18 hours)

ECTS: 1.5

Prerequisites: None

This course is intended for absolute beginners in Portuguese as a foreign language and aims at preparing participants for their first contact with the language and the daily communicative situations they will come across whilst in the country.

 

 

Advanced Macroeconomics

ECTS: 4.5

Prerequisites: Yes (See syllabus)

This course offers an introduction to neoclassical macroeconomics in a closed economy. The course is intended for master’s students who wish to develop a solid background in this area. At the end of the course, students should be able to understand the behaviour of the aggregate economy in the Neoclassical Model and simulate models numerically using excel.

Brand Management

ECTS: 3.5

Prerequisites: None

Brands are a fascinating marketing construct.  They are intangible, yet potentially highly valuable assets, often co-created by firms and consumers. This course covers the key aspects of creating and managing strong brands and how to strategically leverage their awesome power.

Business Ethics and Social Responsibility

ECTS: 3.5

Prerequisites: None

Why does Ethics matter in business? What are the main communalities and differences of recent corporate scandals and how is it possible to adopt individual and organizational strategies to prevent new ones? Why should business organizations behave in a socially responsible way? How can organizations develop a business strategy that integrates the generation of commercial and social value? This course will assist students to answer such questions through the discussion of case studies concerning ethical issues and dilemmas faced by managers, financial professionals and entrepreneurs in different cultural, industrial and organizational contexts.

Business Statistics

ECTS: 3.5

Prerequisites: None

In this course, we will explore the importance of statistics as a way of thinking quantitatively about the world. The course is based on the Model Comparison Approach and is focused on promoting the understanding of the fundamental statistical concepts of model, effect, effect size, test statistics and p-values. The course starts exploring the notions of variables, measurement levels of variables, and logic relation between variables, and then moves forward to explain how to carry out and interpret the most common statistical data analyses used in social sciences.

Corporate Social Responsibility

ECTS: 3.5

Prerequisites: None

This course will provide students with an holistic and systemic approach to the challenges facing Corporate Social Responsibility, in the perspective of key players (Governments, Companies, citizens) and key stakeholders (shareholders, employees, suppliers, customers, consumers, local communities, ONGs…).  It will deliver a global and coherent understanding of Corporate Social Responsibility, its origins, how to manage, measure and communicate.

Econometrics II

ECTS: 4

Prerequisites: Yes (See syllabus)

The course aims to introduce methods for formulating econometric models, estimating their parameters and performing statistical inference. By the end of the course, students should be able to use rigorous econometric techniques in the analysis of economic problems. Knowledge of these methods is crucial to read and write research papers in economics. More generally, the ability to understand and interpret statistical estimation and test results is very important not only in economics and for economic policy, but also for other social sciences, natural sciences, medicine, etc.

Economics and Management of Digitization

ECTS: 3.5

Prerequisites: Yes (See syllabus)

 

We live in an increasingly digital economy. Information technology has already transformed almost every market and the Internet of Things and advances in Artificial Intelligence will further lead to important changes throughout the value chain of individual firms and across a large variety of sectors. The course Economics and Management of Digitization introduces students to the fundamental concepts, challenges, and opportunities of digitization. The overarching aim is to prepare students for careers in industry/consulting and/or dissertations in this field.

Economics of Multisided Platforms

ECTS: 3.5

Prerequisites: Yes (See syllabus)

- COURSE CANCELLED - 

eContent

ECTS: 3.5

Prerequisites: None

 In this hands-on course you will be able to better understand what makes good content… good.  From being exposed to best practices to learning by doing, in this this project based course you will develop skills to evaluate the circumstances and context that make it work for your company and the strategy of your brand.  These skills serve as a foundation for an effective brief for an agency or a designer, critically viewing content and providing constructive and actionable feedback, benchmarking competitive content and analyzing it from target consumer’s perspective. 

Financial Derivatives

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course studies a particular class of financial assets, named derivative assets, whose value “derives” from other financial assets, referred to as the underlying asset. Derivative assets play a key role in modern capital markets, representing today many trillion USD. They are an important instrument available to financial managers to manage their companies’ risk exposure. In this course we will examine the properties and characteristics of key derivative assets, such as forward contracts, future contracts and options, with a emphasis on the pricing of such instruments.

Firm Valuation

ECTS: 3.5

Prerequisites: Yes (See syllabus)

Employing knowledge from the fields of accounting and finance, we will study alternative valuation methods from both a conceptual and practical perspective. We will address the various issues arising in the valuation process and discuss valuation in special settings such as private equity markets, emerging markets, and restructuring.

Group and Team Processes

ECTS: 3.5

Prerequisites: None

 

Many modern organizations are structured in work teams, and those teams are considered its building blocks (e.g., Campion, Medsker, & Higgs, 1993). Consequently, understanding what may enhance the ability of teams to be effective must be a serious concern. This course provides an overview of the fundamental dynamics of teams and teamwork, focusing on the interactions between team members that contribute to team performance and team members’ satisfaction. The main goal of this course is to provide you with a better understanding of how you can contribute, as a member of a work team or as a team leader, to its success.

Imperfect Markets

ECTS: 4.5

Prerequisites: Yes (See syllabus)

The objective of this course is to provide a rigorous understanding of core theoretical aspects of the behavior of firms and industries in imperfectly competitive markets.

International Business Challenges

ECTS: 3.5

Prerequisites: None

This course addresses the modern challenges that international managers face when operating at a global scale. The course covers
the process of internationalization of companies, from domestic to international and to global, focusing on current difficulties that need to be overcome.

International Industry Analysis

ECTS: 3.5

Prerequisites: Yes (See syllabus)

Business leaders and strategy consultants are required to fully understand the industries they are working for, to leverage the international development of companies. Therefore, the International Industry Analysis course aims to integrate and strengthen the strategic, marketing, operational and technological competencies of students, by analysing specific industries on a global level.

International Negotiation

ECTS: 3.5

Prerequisites: None

Students will learn a variety of frameworks in order to understand the process of negotiation and will have at least one face-to-face negotiation exercise per class in order to practice and develop skills. International and cross-cultural aspects of negotiation will also be explored. 

Management Accounting

ECTS: 3.5

Prerequisites: To be confirmed

(more information available soon)

Management Information Systems (Management of Digital Transformation & Disruption) 

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course is about the impact that digital technologies have been having in organisations and their competitive environment and highly contributes to an understanding about information systems and technology (IS/IT) and IS management in organizations, namely the digital transformation and disruption that companies have been experiencing.

Managing Social Innovation

ECTS: 3.5

Prerequisites: None

This course will examine the most recent approaches to social innovation and social entrepreneurship and will provide students with a deep and analytical understanding of:
i) how to develop innovative solutions to drive a positive change in society while being profitable;
ii) how to manage innovative, socially oriented business model;
iii) how to transform social-business tensions in opportunities for organizational learning, change and innovation.
The course will be based on the analysis and discussion in class of case studies that present real socially oriented organizations working in different sectors/countries/markets.

Marketing Communication

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course will provide you a chance to learn, discuss and participate in the full breadth of the integrated marketing communications process. The work we will do intends to give you the necessary insight and knowledge to use the main MarComm tools in your future business role.

Marketing for Tech-Based Startups

ECTS: 3.5

Prerequisites: Yes (See syllabus)

In this course, you will learn how some basic marketing concepts can assist young technology (digital and science based) ventures to create, deliver and extract valuable in a meaningful way for the customers and investors. You will be introduced to the latest marketing tools and will practice by developing entrepreneurial thinking when selecting the most appropriate marketing tools for a real startup. You will have a glimpse of a start up business in which you will contribute to solve a real life marketing challenge for technology based startup. 

New Products and Services

ECTS: 3.5

Prerequisites: None

A chartbuster app, a new venture or an innovative product launch from a multi-national company – all start from an idea with potential. How big is the potential? What problems does it solve? Hot to get it to a “final product or service”? This very intense, short-duration course offers an entrepreneurial take on developing ideas into new products, services and ventures. You’ll learn the basics needed to identify problems worth solving, validate solutions worth exploring; test different business models; build the right team to do it; and find the means to launch it. 

Strategic Marketing

ECTS: 3.5

Prerequisites: Yes (See Syllabus)

This course focuses on strategically analyzing and solving marketing problems from a decision makers’ perspective. To give you an insight into the "real world" frustrations and rewards of formulating and implementing marketing strategy, you and your team will run a business, in competition with the other teams in a dynamic environment of MARKSTRAT simulation!

Technology Strategy

ECTS: 3.5

Prerequisites: None

Technology Strategy prepares students to manage technology within an organization and to relate technology and innovation to the broader strategic decision-making required at the corporate level. It will explore how market characteristics shape and are shaped by technological innovation in the larger context of corporate strategy. Furthermore, it addresses how managers and executives can identify which technologies are likely to succeed in markets, and which firms are best positioned to profit from this innovation. It addresses these issues in both entrepreneurial and established firms, and examines how the firm’s activities, assets, and relationships must complement one another to capture value from innovation.

 

Business Research Methods (B)

ECTS: 7

Prerequisites: Yes (See syllabus)

This course introduces quantitative methods used to extract information from data with the ultimate goal of improving managerial decisions. The underlying idea on which the course is based and that it aims at developing among the students is one that recognizes the ubiquity of data and the opportunities they offer for knowledge discovery.

The course’s approach is twofold. First, it develops concepts and methods, which are useful in the current data-oriented business environment: from data collection to statistical models of data interpretation. Second, it puts a great emphasis on mastering software tools to carry analyses of real-world datasets and to report results.

Health Economics

ECTS: 6

Prerequisites: (See syllabus)

Health Economics is the application of the tools of economics to issues concerning health and health care. It studies the activities, resource use patterns and institutions related to the investment in, maintenance and repair of people’s health.
The course aims to familiarize students with the key concepts of health economics, giving students an understanding of the health care industry and analytical skills that will help them to pursue professional and academic goals in the area.

History of Economic Thought

ECTS: 6

Prerequisites: Yes (See syllabus)

This course attempts a description of the evolution of the main references of economic theory. Starting in Antiquity, the main stress will be placed on the classical and neoclassical schools, analyzing directly the main texts of the basic authors of the science, describing the evolution of Economic Theory. The method used will be oral exposition by the teacher, discussing some specific quotations from each of the books selected.

Lean Entrepreneurship Project

ECTS: 7

Prerequisites: None

This course is based on 12 challenges requiring interaction between the team, and future clients or customers. The different challenges will help you understand what is a good business idea and how to get from the idea to a structured business. This process will be based on the Lean methodology to mitigate some of the risks, and have more chances to succeed.

Students will have the option of developing business ideas proposed by the instructor OR to propose their ideas for business. These will be put to a market place, and if selected by their peers as worth developing they will become the course project for one of the teams. Not all ideas for businesses will be implemented. During the course, students will have to interview future clients and obtain good evidence of traction.

Social Entrepreneurship: Building Impact Ventures

ECTS: 7

Prerequisites: None

Social entrepreneurs are a driving force for societal change and business innovation, creating compelling ventures that align both profit and impact. What do social entrepreneurs do that is unique and why do they succeed in addressing profound societal problems in areas where governments, markets, and charities are failing? How are impact ventures built? This course will place you in the role of a social entrepreneur and help you learn in teams how to design and launch an impact venture.

The course uses a hands-on step by step approach through which the teams will make progress each week in the design and piloting of their venture. 

Strategic Management Consulting Project (1)


ECTS: 7

Prerequisites: Yes (See syllabus)

The course is based on a field project that consists of working with a client organization to define the challenge, investigate root-causes, gather relevant data, analyze data, generate and evaluate alternative solutions and present the proposed solution to the decision-maker. The course develops the interaction between students and client organizations, by using a collaborative consulting methodology that contributes to understand and solve real management and business challenges.

 

 

1) Students that register for Strategic Management Consulting Project must not register for Lean Entrepreneurship Project nor Strategic Management Consulting.


Language Courses

German Language Course - Level A1.1

ECTS: 4.5

Prerequisites: None

This course provides students with no previous knowledge of German an introduction to the language. Course topics will cover personal experience and interpersonal interaction, proceeding to an increasing familiarity with the social and cultural aspects of German-speaking countries.

Vocabulary and grammar contents will be integrated into a learning progression schema that follows realistic situations of everyday communication. The typology of exercises covers and integrates the four basic communicative skills (listening, reading, speaking, writing). 

Mandarin Language Course (Introduction)

ECTS: 4.5

Prerequisites: None

The aim is that the students reach the objectives defined by the HSK at level 1 (equivalent to A1 of CEFR, the European Framework of Reference for Language).

Per the syllabus, students are expected to develop skills in producing and interpreting some basic utterances, as well as in making short conversations in Mandarin. Students are also expected to get an overview of China and Chinese culture (society and culture, Chinese business etiquette, cities, and regions, etc.), and get prepared for the possible further mandarin learning.

Portuguese Extensive Course | level A1

ECTS: 4.5

Prerequisites: None

 

This course aims at the Common European Framework of Reference for Languages level A1. By the end of this course, students should be able to:
• understand familiar words and phrases common to daily situations and relating to themes of personal relevance (personal information, interests, interpersonal relationships), whenever the interlocutor speaks slowly and clearly (oral comprehension);
• understand simple words, expressions and phrases and grasping information in notices, timetables, and catalogs as well as very simple messages such as text messages and emails (written comprehension);
• communicate in basic daily situations and brief social interactions, with the collaboration of the interlocutor, asking and answering simple questions of immediate relevance and on familiar topics (verbal interaction);
• use simple expressions and phrases for describing oneself and others and to narrate general events and routine actions (oral expression);
• write very brief informal messages and personal notes, filling in forms with personal information (written expression).

Portuguese Extensive Course | level A2

ECTS: 4.5

Prerequisites: Yes (See syllabus)

This course aims at the Common European Framework of Reference for Languages level A2. By the end of this course, students should be able to:
- understand sentences and short texts related to topics of personal relevance, such as brief announcements, short dialogues, and texts on personal information, family, shopping, transport, social life, working and leisure activities (oral comprehension);
- understand simple texts and specific information on daily affairs, such as pamphlets, advertising, timetables, menus, as well as personal notes and letters (written comprehension);
- communicate in simple daily interactions requiring an immediate exchange of information and brief social situations and reacting to the input of other speakers (communicative interaction);
- formulate simple sequences of expressions and phrases for describing familiar topics such as family place of origin, education, currency work and personal experiences (verbal expressions);
- write brief messages on important issues or immediate needs, such as letters and personal notes (written expression);

Spanish Language Course | level A1

ECTS: 4.5

Prerequisites: None

The aim is that the students reach the objectives defined by the European Framework of Reference for Languages (CEFR) at level A1.

Per the syllabus, students are expected to develop skills in producing and interpreting different types of utterances, both oral and written, and in multiple situations. One primary aim of the discipline is also to promote both individual and collaborative learning, i.e., through group work.
In this initial stage of the study of the foreign language, particular attention will be paid to the grammatical contents.

The classes will be organized around two specific moments: first, the teacher will introduce the theoretical content and a second moment when the teacher will conduct the students through activities – in class or outside the classroom – and exercises – both oral and written – aimed at allowing intensive language practice. 

Spanish Language Course | level A2

ECTS: 4.5

Prerequisites: Yes (See syllabus)

Our aim is that the students reach the objectives defined by the European Framework of Reference for Languages (CEFR) at level A2 (Plataforma/Waystage).

By the syllabus, students – at the end of the course are expected to master a strong Waystage performance. This means the student will to be able to:
• Greet, ask and react to news;
• Talk about work and free time;
• Make and respond to invitations and make arrangements;
• Ask and give basic information and directions;
• Ask for and provide everyday goods and services;
• Describe past activities and personal experiences;
• Explain what (s)he likes or dislikes;
• Compare.

Brand Management 

ECTS: 3.5

Prerequisites: None

Brands are a fascinating marketing construct.  They are intangible, yet potentially highly valuable assets, often co-created by firms and consumers. This course covers the key aspects of creating and managing strong brands and how to strategically leverage their awesome power.

Business Ethics & Social Responsibility

ECTS: 3.5

Prerequisites: None

This course will examine the most recent approaches to corporate social responsibility and a broad range of alternative applied ethics theories in support of managerial and professional decision making. Perspectives will include professional and applied ethics, law, public policy, organizational design, strategy, and organizational behavior.

The course will be based on the analysis and discussion in class of case studies concerning the most controversial corporate scandals such as Enron and Nike, challenging corporate crises such as Deutsche Telekom and Guidant Corporation and innovative CSR strategies as in the cases of Patagonia and Timberland.

Business Model Innovation

ECTS: 3.5

Prerequisites: Yes (See syllabus)

During the course, students get to know frameworks and practices on how to create new digital ventures. The course is ideal for students that plan to work in business development, strategy, consulting, or start their own company.

​You strengthen your digital mindset and learn how to think strategically about the ideation, market, product, business model, go-to-market, and organizational and financial setup for a chosen digital product. 

Competitive Intelligence

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course highly contributes to an understanding of competitive intelligence and the intelligence environment overall.

In a highly competitive and innovative environment, companies depend on their external knowledge acquisition capabilities, and this is true for large as well as for small companies; this is also especially true for start-ups. Companies should thus develop an intelligence attitude at all levels. This course thus proposes participants to apply a set of the most advanced and relevant competitive intelligence methodologies in an integrated manner.

Digital Marketing

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course aims to: understand the integration of digital marketing strategies in the overall marketing strategy of the company; explore the impact of digital in transforming the marketing mix; practice the principles of digital marketing planning; provide an overview on best practices in digital marketing; understand the main metrics and KPIs related to digital strategies.

Digital Product Management

ECTS: 3.5

Prerequisites: None

What do Apple, Instagram, and Netflix have in common? Technological products used by millions of users around the planet. Behind their success are product managers, maestros of the technology world, working amongst engineers, designers and data scientists making sure companies are building what users want.

Economic Growth

ECTS: 3.5

Prerequisites: Yes (See syllabus)

The course will introduce students to the main facts and theories of Economic Growth as well as it will help them understand the old and new debate of Growth versus Development.
During its duration, basic questions of economic growth and development, development facts and theories concerning strengths and weaknesses will also be discussed.

Entrepreneurial Finance

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course aims to provide students with an overview of the different skills required to raise capital throughout the lifecycle of growth of an early-stage company and work in a new venture-financing context. The course will be taught from the perspective of the entrepreneur, highlighting the specific aspects that are of relevance for someone negotiating with business angels, venture capitalists or other types of financiers. These lessons will also be applicable to someone planning to create his own company or work for an early-stage company and who wants to understand what their investor’s priorities are.

Financial Modeling

ECTS: 3.5

Prerequisites: TYes (See syllabus)

Many training courses in the modeling area put their emphasis either on Excel functionality, or on financial theory, or mathematical models, but seldom address the modeling process.
This course aims to cover the modeling issues that are relevant to facilitate the construction of robust and readily understandable models.

FinTech

ECTS: 3.5

Prerequisites: None

This course is designed for students who plan to get involved with the disruption of the financial sector. Banks and insurance companies are facing one of the most pressured moments of industry history. After a financial and credibility crisis, the drivers of this pressure are not only clients seeking innovation and convenience, but also regulators. Artificial intelligence, blockchain, cloud computing and the rise of a mobile-first generation are some of the enablers but also drivers of a new reality that is already unbundling the financial sector as we know it.

Game Theory

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course offers an introduction to non-cooperative game theory, with applications to relevant economic topics. The course is intended for master students who wish to develop a solid background in this area.

Healthcare Transformation

ECTS: 3.5

Prerequisites: None

Health is the most valuable human asset. Often healthcare is not delivering up to aging population needs or everyday modern society consumption and service expectations. Healthcare can be transformed utilizing technologies both digital and social.

This course provides basic sectorial knowledge, language, and culture pointers to make you a credible partner in a consulting or otherwise related healthcare transformation project and/or the beginning of work in an organization related to any parts of the complex healthcare supply chain much in need of young dynamic change agents.  

Incentives and Productivity

ECTS: 3.5

Prerequisites: Yes (See syllabus)

Based on a course given by Edward Lazear at Stanford University, the Incentives and Productivity course is designed to teach students how to use practical personnel problems that affect worker productivity.

Industrial Organization

ECTS: 3.5

Prerequisites: Yes (See syllabus)

Industrial Organization is the field of economics that studies the behavior of firms in imperfectly competitive markets as well as the performance of such markets. Building on the standard oligopoly models covered in the Imperfect Markets/Microeconomics courses, Industrial Organization introduces additional instruments, strategic decisions, and market dynamics.
The main goal of the course is to extend students’ knowledge about firm behavior and the functioning of imperfectly competitive markets, exposing them to some of the most widespread topics and models considered in the Industrial Organization.

International Financial Reporting Standards

ECTS: 3.5

Prerequisites: Yes (See syllabus)

Investments, mergers, acquisitions decisions require a clear understanding and a careful examination of a company’s performance in the context of its industry and economic environment.

This course is designed to provide an in-depth examination of some of the most economically significant international financial reporting topics and its impact on the financial statements and in decision making.

International Money and Finance

ECTS: 3.5

Prerequisites: Yes (See syllabus)

In this course, we will be covering the main topics of international macroeconomics. We will start by studying an intertemporal model where we will be covering the balance of payments accounting and the dynamics of the trade balance, current account, savings and investment in the open economy.

We will study interest rate parities as conditions for capital mobility. We will extend the model to include non-tradable goods and study the dynamics of the real exchange rate. We will consider the relevance of nominal rigidities. We will study the determination of nominal exchange rates and discuss the relevance of the Quantity Theory of Money. We will study a nominal model with uncertainty where the basics of asset pricing can be derived. We will cover the basics of optimal stabilization policy. We will also study optimal fiscal policy in the open economy.

Intrapreneurship

ECTS: 3.5

Prerequisites: None

This class engages with the intrapreneurship terrain in both a practical and theoretical manner. Creativity, Innovation, and Entrepreneurship (CIE) are established notions in strategy, leadership, and management. Intrapreneurship is a distinctive domain that incorporates aspects of CIE but is not entirely the same thing. 

Leadership Development

ECTS: 3.5

Prerequisites: None

This course is about leadership and is intended to help students become more effective when dealing with workplace demands for leadership, regardless of their previous work experience.

The course examines “what” leadership is, “why” it is important, and “when” it is useful. Each class will discuss alternative approaches to leadership, compare various leadership styles, and examine a range of leadership processes. Students will use readings, role-plays, experiential exercises, as well as class discussions, to optimize their leadership capabilities.

Management Information Systems

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course highly contributes to an understanding of Digital Transformation, Digital Disruption, and information systems & technology (IS/IT) and information management in organizations. The Digital Transformation & Disruption course broaches the mainstream Information Systems that managers may deploy in the Information Era for digital innovation, focusing on value creation, strategy, and profitability. 

Managerial Economics


ECTS: 3.5

Prerequisites: None

The course is an introduction, or a refresher, to the basic quantitative tools of microeconomic analysis of markets and firm behavior under different market structures.

At the end of the course, students should be able to use microeconomic principles to inform managerial and business decisions and to understand the broad economic environment where the firm operates.

Managing Organizations

ECTS: 3.5

Prerequisites: None

The main objective of this course is to help students understand several core topics relating to organizational dynamics such as organizational structure, culture, learning, communication, and change. Through cases, class activities, lectures, and assignments, the course will engage students to reflect and apply organizational behavior concepts, theories, and practices to a variety of real-life organizational settings. 

Marketing Communication

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course will provide you a chance to learn, discuss and participate in the full breadth of the integrated marketing communications process. The work we will do intends to give you the necessary insight and knowledge to use the main Marketing Communication tools in your future business role.

The course will be extremely practical, wherein almost all sessions students will have the chance to work on real-life scenarios.

Microeconometrics

ECTS: 4.5

Prerequisites: Yes (See syllabus)

The goal of this course is to provide students with a thorough understanding of a variety of econometric models that economists use for empirical microeconomic research. Special emphasis will be given to the application of these models to economic data in recent empirical research, to illustrate how they can be employed to answer empirical questions in different fields, labor or health economics or finance research questions. Put particular emphasis on the interpretation of the results and on learning to use the econometric software “STATA”.

Performance Evaluation

ECTS: 3.5

Prerequisites: None

There are two main purposes for this course:

• The first one is to introduce agency theory and outline how it conditions the performance assessment inside corporations, namely how corporate governance is an applied extension of this theory. The second dimension of this purpose is to illustrate how informational settings inside the companies mitigate and condition the agency problems arising in the company.

• A second purpose of this course is very applied and technical one, namely introducing a more instrumental dimension of what was explained in theory: the first aspect of this being executive compensation and how it plays a role in aligning incentives and replacing the need for performance measurement; and secondly continuing from above specific accounting tools balanced scorecard, total cost management, cost engineering.

Retailing

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course presents the main concepts in retailing. Students will acquire the retail terminology, understand the different retail business models, and develop a sound knowledge of the key decision variables a retailer must handle.
It is designed to prepare students for careers on both sides of the retail field: merchandise buying and store management. It is also useful to those who would like to have sales or marketing management positions in a manufacturer or jobs dealing with retailers. 

Risk Management

ECTS: 3.5

Prerequisites: Yes (See syllabus)

In this course, we will analyze different sources of risk for firms and discuss in detail the tools available to managers to mitigate those risks. Most of our analysis will be focused on risk management in financial institutions for two interrelated reasons. First, these institutions are more exposed to financial risks than non-financial firms, due to the nature of their activities. Second, the importance of adequately managing these risks fosters the permanent creation of new tools to address them.

​This is an area of growing interest and high demand in the job market, after the large losses incurred during the global financial crisis due to failures in risk management systems. During the course we will look at the most recent developments in these models, reflecting many of the lessons learned during the crisis.

Services Marketing

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course aims to outline the importance of services management. Services dominate the majority of the economic transactions and are becoming critical for the competitive advantage of companies across the globe and in all industry sectors. Even organizations that typically positioned their business as product manufacturers are increasingly changing their positioning, focusing on the offer of services as a differentiating factor. It is therefore of great importance to study services marketing as a separate field of marketing, analyzing in detail the specific characteristics of services and focusing on strategies that allow the overall quality improvement of services offered by organizations.

Social Doctrine of the Church

ECTS: 3.5

Prerequisites: None

The present course attempts a presentation of the doctrine of the Catholic Church on social issues, with special attention to the economic topics, describing themes, documents, and proposals. Its purpose is to allow the students to have an axiological evaluation of the social, and in particular economic questions, based on the Christian values and commandments. In the end, the participants must know the position of the Catholic Church on the great social topics and the main documents, which define it.

Supply Chain Management

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course is about delivering the right product at the right time, to the right location, in the right quantity, and at the lowest possible cost. Look around you. Apple, Walmart, IKEA, FedEx are examples of companies that have mastered supply chain management, a crucial element that helps them prevail in their respective industries.

This course is appropriate for students interested in pursuing careers in any company that makes, sells and/or distributes products. Alternatively, those who wish to work for organizations that invest in or analyze those firms will also benefit.  

 

Language Course

Portuguese Intensive Course (18 hours)

ECTS: 1.5

Prerequisites: None

This course is intended for absolute beginners in Portuguese as a foreign language and aims at preparing participants for their first contact with the language and the daily communicative situations they will come across whilst in the country.

The course will use a “learn by doing” modular approach with real-life business examples.

Advanced Fixed Income

ECTS: 3.5

Prerequisites: Yes (See syllabus)

The course aims to provide a general overview of the new products available for fixed income investors, mainly at the credit front via securitization.

​Most of them allow investors to reap the benefits of yield pick-up and diversification versus the traditional market offers. The understanding of the economics behind ABS/CMBS will be crucial to analyze more complex securities like CDOs/CLOs.

Banking and Finance

ECTS: 3.5

Prerequisites: Yes (See syllabus)

Banks receive money from depositors and other investors and channel these funds to firms, households, and governments in the form of loans.

In this course, you will be introduced to the main theoretical concepts on banking as well as related empirical evidence and policy questions. 

Business Analytics

ECTS: 3.5

Prerequisites: Yes (See syllabus)

In this course, we will study how data analysis technologies can be used to improve business knowledge and decision-making. We will learn about the fundamental principles and techniques of predictive modeling.

We will examine real-world examples and cases of the application of such tools. We will work hands-on with state-of-the-art data analysis software.

Business to Business Marketing Strategy

ECTS: 3.5

Prerequisites: None

Most companies of any dimension do not sell their products and services to consumers but to other companies. The buyers are organizations with a decision-making process that is complex and different from those of a final buyer of consumer goods. The marketing and sales challenges faced in business-to-business markets must be addressed based on the fundamentals of marketing but applied in a radically different way. The focus, levers, and processes of the marketing and sales efforts are different, and so must marketing strategy and communication be. This is especially relevant for small and medium enterprises.
This course reviews the main components of business-to-business – “B2B”:  strategy, marketing, and sales.

Competition Policy

ECTS: 3.5

Prerequisites: Yes (See syllabus)

The purpose of competition policy is to ensure that there are no restrictions on competition in the marketplace that are harmful to social welfare.

This course provides students with an understanding of the economics of competition policy by applying elementary game theory and simple oligopoly models to analyze the effects of several profitable practices that may reduce welfare.

Consumer Behavior

ECTS: 3.5

Prerequisites: None

Consumer behavior topics include needs and motives, personality, perception, learning, attitudes, emotions and social/cultural influence. The standard economic model assumes that human behavior is determined by rationality.

However, oftentimes the behavior of people deviates from rationality. This course will explain how attention/perception, memory, emotions, social norms, and other forces shape our behavior. 

Corporate Governance: an International Perspective

ECTS: 3.5

Prerequisites: None

Corporate Governance – An International Perspective is an introductory course in corporate governance (CG) that offers a view on practices and regulations in governance across continents. This course starts by making clear how CG developed in the last 10 years in the aftermath of the financial and economic crisis and how important it is for building trust in today’s capital markets.

The course aims at giving the student a clear vision of how important it is, in business, to ensure that shareholders’ and stakeholders’ rights and expectations are protected from management deviation or abuse. It also shows how trust must be built-in corporate behavior so that sound and efficient markets for capital allocation are developed and sustained.

Cross-Cultural Management

ECTS: 3.5

Prerequisites: Yes (See syllabus)

The world is becoming increasingly more global. From the emergence of multinational organizations and global markets to the rising numbers of international workers, new challenges and opportunities emerge for entrepreneurs, managers, and employees. These challenges and opportunities can be best understood if cross-cultural factors are taken into consideration. 

This course aims to deepen your understanding of the context-specific nature of management and to provide you with knowledge and skills helpful to navigate the increasingly global nature of contemporary work. To that aim, we will start by exploring the fundamentals of culture and cross-cultural differences.

Digital Product Management

ECTS: 3.5

Prerequisites: None

What do Apple, Instagram, and Netflix have in common? Technological products used by millions of users around the planet. Behind their success are product managers, maestros of the technology world, working amongst engineers, designers and data scientists making sure companies are building what users want.

Digital Transformation

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course aims at preparing the students to participate and lead Digital Transformation teams, by providing a hands-on approach based on Design Thinking methodologies, to acquire the know-how, tools, and experiences required to be an asset in any Digital Transformation project.

The teaching approach is based on challenging the students to deal with a real-world case, applying a digital transformation framework and providing experiential design thinking tools to deal with it.

Economic Globalization

ECTS: 3.5

Prerequisites: Yes (See syllabus)

During this course student will work towards the understanding of the globalization/ protectionism debate using an economist lens. For this, we will discuss the facts of globalization as well as globalization and Macro in Open Economies. 

eContent 

ECTS: 3.5

Prerequisites: None

In this hands-on course, you will be able to better understand what makes good content… good.  From being exposed to best practices to learning by doing, in this project-based course you will develop skills to evaluate the circumstances and context that make it work for your company and the strategy of your brand.  

Financial Decision Making in a Business Context 

ECTS: 3.5

Prerequisites: Yes (See syllabus)

Two questions are at the core of any study relating to corporate financial decision-making (and more broadly Corporate Finance):
- How do firms optimally choose their investment projects?
- How do they decide among the pool of financing options for these projects?
Answering these two questions and understanding the issues involved will be the focus of this course.

Initially, we will study these two questions independently from each other, starting with the capital budgeting (investing) decision of an all-equity financed project. We will then turn to the capital structure (financing) decision, which we will found using perfect capital markets arguments. Subsequently, we will introduce capital market imperfections and examine how these shape the cross-sectional variety of capital structures observed in real life. Finally, we will combine the two decisions by looking into the valuation methods for levered projects and companies based on the knowledge acquired during the previous steps.

Group and Team Processes

ECTS: 3.5

Prerequisites: None

This course provides an overview of the fundamental dynamics of teams and teamwork, focusing on the interactions between team members that contribute to team performance and team members’ satisfaction. The main goal of this course is to provide you with a better understanding of how you can contribute, as a member of a work team or as a team leader, to its success.

Impact Investing 

ECTS: 3.5

Prerequisites: None

The goal of this course is to introduce participants to the growing global phenomenon of Impact Investing, broadly defined as the purposeful allocation of financial resources to entrepreneurial projects or ventures that generate sustainable impact.

The course is valuable for participants who would like to become investors in social innovations or financial intermediaries, as well as potential impact entrepreneurs who would like to understand the financing mechanisms and models available to finance their current or future impact projects and ventures.

Information and Uncertainty

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course covers advanced topics related to a decision under uncertainty and optimal contracts with asymmetric information. After taking the course, students should be able to understand and derive models with uncertainty and asymmetric information.

International Market Segmentation

ECTS: 3.5

Prerequisites:  Yes (See syllabus)

This course is designed to provide a conceptual and analytical platform to deal with both conceptual and practical issues related to the segmentation of international markets. In particular, students will learn to use some statistical techniques to segment international markets.

International Negotiation

ECTS: 3.5

Prerequisites: None

Negotiation is a decision-making process in which two or more parties with non-identical preferences seek to reach an agreement about how to allocate resources (Bazerman & Carroll, 1987; Falcão, 2012). Students will learn a variety of frameworks to understand the process of negotiation and will have at least one face-to-face negotiation exercise per class to practice and develop skills. International and cross-cultural aspects of negotiation will also be explored.

Much of the value of this course will come from your active participation in exercises and class discussions. Please arrive to each class prepared and on time. Naturally, as this is a highly experiential course where learning is based on students being present and doing exercises together, the combined attendance and participation grades are very high. 

Intrapreneurship

ECTS: 3.5

Prerequisites: None

This class engages with the intrapreneurship terrain in both a practical and theoretical manner. Creativity, Innovation, and Entrepreneurship (CIE) are established notions in strategy, leadership, and management. Intrapreneurship is a distinctive domain that incorporates aspects of CIE but is not entirely the same thing. 

Lean Entrepreneurship

ECTS: 3.5

Prerequisites: None

In this course, students will learn about how to find a business idea, transform the idea into a business model, define the critical hypothesis, achieve product-market fit, plan the go-to-market strategy and understand what needs to be done to scale a business. 

The course includes short talks, in-class exercises, experienced guest speakers, useful readings, videos about entrepreneurial topics and practical individual and group homework.  During classes, students will be able to make questions using Slido.com and get answers from the professor.            

Macrodynamics

ECTS: 3.5

Prerequisites: Yes (See syllabus)

In this course, we discuss the role of expectations in general equilibrium macrodynamic models and the possible existence of business cycles driven by self-fulfilling expectations (endogenous cycles). We explore distortionary economic environments where autonomous changes in expectations, about the value of future economic variables, can lead to changes in the economic outcomes consistent with those expectations changes.

Along the course, students will learn about Overlapping Generations Models with Market Imperfections and focus on equilibrium driven by self-fulfilling expectations. Some concepts and relevant mathematical tools are developed, enabling students to write equilibrium equations in terms of relevant economic parameters (such as elasticities of labor supply, tax rate, markups, capital share of output, elasticity of substitution between capital and labor) and to characterize in a meaningful way the equilibrium (local) stability.

Managerial Decision Making

ECTS: 3.5

Prerequisites: None

This course is designed to provide you with a better understanding of how you and other people think, feel, decide, and behave. One main objective is to increase awareness of the psychological processes that underlie the choices that people make, as well as systematic biases and heuristics that people have when making decisions. A second main objective is to give you a space to reflect on who you are and whom you want and do not want to be, as well as provide tools for how to mindfully create a life that aligns with your goals. A third main objective is to better understand how to interact with oneself and other people in ways that are responsible, productive, and mutually rewarding. The last main objective is to appreciate the role of emotions and moods in how people decide and behave. All of these topics will be presented based on scientific research; including related interventions, which can help people become more effective. 

Managing People

ECTS: 3.5

Prerequisites: None

Managing People is designed to provide you with a better understanding of individual perceptions and interpersonal behavior in organizations, and how these influence personal and organizational performance.

The course focuses on how you, as an organizational member and manager, can experience, understand, and manage yourself, and other individuals, in organizations. You will learn and apply strategies and material relating to several major Organizational Behavior
topics: perception, motivation, power dynamics, influence, and persuasion.   

Market Regulation

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course provides a theoretical and empirical analysis of economic regulation in market economies.
The objective of the course is to prepare students for a career in consulting, at regulatory agencies or the policy divisions of regulated firms and business associations. 

Marketing Analytics

ECTS: 3.5

Prerequisites: Yes (See syllabus)

Today’s marketing managers must be aware of the immense value of data and what it can reveal about consumer behavior and the likely effects of marketing actions.

This course provides students with skills to improve marketing decision making by applying appropriate statistical analysis and optimization methods to market and consumer data.

Using Excel as the basic tool, you will learn a set of useful methods for modeling consumer demand, forecasting sales, making pricing and advertising decisions, aligning product design with consumer preferences and managing customers. 

Marketing for Technology-Based Startups

ECTS: 3.5

Prerequisites: Yes (See syllabus)

In this course, you will learn how some basic marketing concepts can assist young technology (digital and science-based) ventures to create, deliver and extract value in a meaningful way for the customers and investors. You will be introduced to marketing & entrepreneurial tools and will practice by developing entrepreneurial thinking when selecting the most appropriate marketing strategies for a real startup.

You will have a glimpse of a start-up business in which you will contribute to solving a real-life marketing challenge for a technology-based startup. 

Operations Management

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course provides a basic comprehension of the OM within an organization. Operations are analyzed from a strategic and operational perspective, focusing on the competitive advantage that they can create in organizations. Thus, students are provided with concepts, techniques, and tools to design, analyze and improve the operational capabilities of an organization. Rather than focusing on a particular sector, the course aims to cover a broad range of application domains from industry to services. Upon completing this course, students should be able to: understand the strategic role of OM in creating and enhancing an organization’s competitive advantages, identify the main concepts and issues of OM in both manufacturing and service organizations, and apply analytical methods and problem-solving tools to the analysis of operations problems. 

Performance-Oriented Strategies

ECTS: 3.5

Prerequisites: None

Strategic thinking requires us to have accurate views of factors influencing success or failure, often called mental models. This interdisciplinary course frames strategies for achieving outperformance through the lens of key concepts in business and finance, as understood by leading practitioners. For example, we routinely speak in the business of gaining market share or outperforming the market.  But have we considered differing conceptions of what markets are when making strategic decisions, or what are actual drivers of market behavior? 

We will isolate, contextualize, and critically analyze various core concepts used in business. The aim is to operationalize the concepts and apprehend how they relate to each other as the basis for optimal business decision-making. Students will gain a more nuanced relationship to these and other associative terms, and also grasp how key practitioners use conceptual insights to generate outperformance or gain an informational edge.  

Private Equity 

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course aims to provide students with an overview of the different skills required to work in a private equity context. The course will be taught from the perspective of the private equity fund manager (GP), highlighting the rationale for acquiring a minority or majority position in a company and its valuation.
These lessons will also apply to someone working as an advisor to private equity investors and who need to understand what their priorities are.

Retailing

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This course presents the main concepts in retailing. Students will acquire the retail terminology, understand the different retail business models, and develop a sound knowledge of the key decision variables a retailer must handle.

It is designed to prepare students for careers on both sides of the retail field: merchandise buying and store management. It is also useful to those who would like to have sales or marketing management positions in a manufacturer or jobs dealing with retailers. 

Strategic Change & Dynamic Capabilities 

ECTS: 3.5

Prerequisites: None

This SC & DC course intends to provide an advanced understanding of how firms can create value in changing environments. Past dominant theories in the Strategy field were particularly concerned about explaining how firms can achieve a sustainable competitive advantage. However, several recent studies began to show that sustainable competitive advantage is rare and declining in its duration.

As environments become more dynamic, unpredictable, uncertain, and ambiguous (that is, when exogenous and endogenous shocks are more common), firms struggle not only to achieve a competitive advantage but often just to survive. Thus, a challenging question arises: How can firms successfully cope with such environments?
The SC & DC course will attempt to address this question by providing integrated analysis of three major topics: first, the main, traditional perspectives on strategy; second, the strategic change phenomenon; third, the dynamic capabilities view.

Strategic Management Consulting 

ECTS: 3.5

Prerequisites: Yes (See syllabus)

The objective of this course is to introduce students to the fundamentals of SMC, equipping them with its relevant knowledge and insights, and a reference binder on the industry and its practices. This will enable students to more quickly become better career consultants (external or internal) or consulting ‘consumers’. This course is designed to provide insights and extensive opportunities for the practical application of knowledge across the following areas:
• Consulting definition, facts & figures, dynamics, and challenges
• Key success factors for consulting (e.g. knowledge management, innovation)
• Interviewing in consulting (e.g. types and expectations, range of applicability)
• Project elements (e.g. proposals, setup and structure, execution, outcomes)
• Project stakeholder management (internal and external)
• Essential consulting skills (e.g. proposal writing, data & analysis, presentation of outcomes)

Sustainable Finance


ECTS: 3.5

Prerequisites: Yes (See syllabus)

No forward-looking organization can afford to operate without sustainability principles. Finance (both as an organizational function and industry)  is positioned to play a significant role as a catalyst for sustainable economies. This course focuses on the sustainability perspective in finance functions and for financial players -  banks, insurers, asset managers and strategic consultants.  You will learn from the most modern views of the European Commission to the challenges raised by the United Nations for public and private organizations  -  to adopt financial practices for a better world - more human, more transparent, environmentally and socially accountable. 
The Political Economy of European Integration
 

ECTS: 3.5

Prerequisites: Yes (See syllabus)

The course takes a political economy approach to analyze the process of European integration. It discusses the evolution of European integration in terms of its various stages/levels, with emphasis on its regulatory character, notably the single market and EMU, and examines the question of an optimal size of the Union (incl. Brexit).

It also looks at the creation of EU institutions, notably the building-up of EMU and economic governance. Departing from the global and Eurozone crises, it assesses the various possible paths for completing and sustaining EMU and discusses the sustainability of the European Union in economic, financial and political terms.

Time Series Econometrics

ECTS: 4.5

Prerequisites: Yes (See syllabus)

The principal objective of this course is to provide students with the basic tools to describe, analyze and model time series data.

Topics in Macroeconomics

ECTS: 3.5

Prerequisites: Yes (See syllabus)

This is a course on fiscal and monetary policy.

It covers some of the main principles of optimal fiscal policy and relates those to the optimal quantity of money. It also covers guidelines for stabilization policy.

 

Courses Offered 2018-2019

Expand All Collapse all

Advanced Corporate Finance (1)

ECTS: 7.0

Prerequisites: Yes (see syllabus)

Corporate Finance analyzes the main strategic financial decisions of firms: investment decisions and financing decisions. This course will focus on the theory and the practice associated with the financing decisions of firms. The course combines the theory of capital structure and financing decisions with empirical results and practical applications of these topics.

Economic Analysis of Social Policies

ECTS: 6.0

Prerequisites: Yes (see syllabus)

Economic Analysis of Social Policies studies the mechanisms of social protection that are at the core of the Welfare State using an Economics´ perspective. The course has three parts. The first part is a survey of basic results in Welfare Economics and Political Economy dealing with market failures, government policies and their failures. The second part deals with the distribution and redistribution of income and the measurement of inequality and poverty. The third part covers social policies: income maintenance and poverty reduction, pensions, and unemployment insurance.

Macroeconomic Policy

ECTS: 6.0

Prerequisites: Yes (see syllabus)

The purpose of the course is to enable students to understand macroeconomic policy-making and to think systematically on macroeconomic policy issues. This will imply mastering several macroeconomic models and a number of instruments relevant for economic analysis. The course will cover topics related with monetary policy, fiscal policy and macroprudential policy. Each topic will include a review of the available empirical evidence and of the institutional framework underlying macroeconomic policy decisions.

Marketing Planning

ECTS: 7.0

Prerequisites: None

The course aims at developing the understanding of the application of the principles of Marketing. It takes the students on a journey through the fundamentals of Marketing theory providing useful applications to all of them to different situations (academic and business).

The course will provide tools and frameworks and cover a wide variety of topics with a marketing perspective, giving insights onto the role of a marketer in today’s environment.

 

Language Courses

Portuguese Extensive Course - A1 Level

ECTS: 4.5

Prerequisites: N/A
This course aims at the Common European Framework of Reference for Languages level A1. The student will be able to understand and use familiar everyday expressions and very basic phrases and introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has. 

Portuguese Extensive Course - A2 Level

ECTS: 4.5

Prerequisites: Yes (see syllabus)
This course aims at the Common European Framework of Reference for Languages level A2. The student will be able to understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. very basic personal and family information, shopping, local geography, employment) and communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar and routine matters.  

Portuguese Extensive Course - B1 Level

ECTS: 4.5

Prerequisites: Yes (see syllabus)
This course aims at the Common European Framework of Reference for Languages level B1. The student will be able to understand the main points of clear standard input on familiar matters regularly encountered in work, school, leisure, etc.; deal with most situations likely to arise whilst travelling in an area where the language is spoken; describe experiences and events, dreams, hopes & ambitions and briefly give reasons and explanations for opinions and plans.

1) Students that register for Advanced Corporate Finance must not register for Financial Decision-Making in a Business Context.

Advanced Microeconomics

ECTS: 4.5

Prerequisites: Yes (see syllabus)

This is a course with the goal to deepen the students’ knowledge of Microeconomic theory. It is organized around lectures, group assignments and recitations for solving and discussing exercises.

Business Model Innovation

ECTS: 3.5

Prerequisites: None

In this elective students get to know frameworks and practice how to create new digital enterprises either at the example of a self-chosen start-up idea or a product extension for a corporation. The course is ideal for students that plan to work in business development, strategy, consulting, or start their own company. You strengthen your digital mind-set and learn how to think strategically about the ideation, market, product, business model, go-to-market, and organizational and financial setup for a chosen digital product.

Consumer Behavior

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course aims to outline the importance of understanding consumers’ behavior in order to develop appropriate marketing strategies. Specific information about how consumers choose, buy, and dispose the products or services, help organizations to properly define its core market and to identify threats and opportunities for their products and brands. It is therefore of major importance to adequately analyze potential consumers, identifying its needs and wishes in order to properly offer customized solutions and be able to successfully innovate.

Digital Marketing

ECTS: 3.5

Prerequisites: None

Through this course students will be able to better understand the shift from traditional marketing to digital, as well as reinforce the role of marketing basics for todays approach into the future. Along the journey we’ll build and train skills and experiment tools for implementing a strategy in digital, no matter if it’s a Startup or a Nº1 Worldwide Top Brand product. This course will provide practical ways to approach digital, such as personas design, as well as to understand and leverage the power of communities and the role of social media platforms.

Digital Transformation

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course aims at preparing the students to participate and lead Digital Transformation teams, by providing a hands-on approach based on Design Thinking methodologies, to acquire the know-how, tools and experiences required to be an asset in any Digital Transformation project. The teaching approach is based on challenging the students to deal with a real world case, applying a digital transformation framework and providing experiential design thinking tools to deal with it.

Econometrics I

ECTS: 4.0

Prerequisites: Yes (see syllabus)

Econometrics I is an introductory course in Econometrics. Students are introduced to the basic techniques of econometric analysis.

Economic Regulation

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course aims to give a deep training to work with network companies (electricity, natural gas, telecoms, water supply, transportation) and official agencies (regulators, competition policy authorities), and to fill the gap between theoretical training and company’s needs.

Economics of Education

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course is an introduction to the economics of education. The central aim of the course is to assist students in viewing the education sector and its educational processes through the perspective of economics, providing students with an understanding and analytical tools that help them undertake careers in the academia or in policy-oriented institutions (such as World Bank or Governmental agencies).

Financial Derivatives

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course studies a particular class of financial assets, named derivative assets, whose value “derives” from other financial assets, referred to as the underlying asset. Derivative assets play a key role in modern capital markets, representing today many trillion USD. They are an important instrument available to financial managers to manage their companies’ risk exposure. In this course we will examine the properties and characteristics of key derivative assets, such as forward contracts, future contracts and options, with a emphasis on the pricing of such instruments.

Innovation Management

ECTS: 3.5

Prerequisites: None

The aim of this course is to provide a series of conceptual tools for profiting from innovation. The course should be of particular interest for future managers, entrepreneurs, or consultants, who must understand the role of innovation in affecting competitive advantage.

International Business Challenges

ECTS: 3.5

Prerequisites: None

This course addresses the important issues that international managers face when operating at a global scale. It covers the process of internationalization, from domestic to international, and to global.

International Industry Analysis

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Business leaders and strategy consultants are required to fully understand the industries they are working for, to leverage the international development of companies. Therefore, the International Industry Analysis course aims to integrate and strengthen the strategic, marketing, operational and technological competencies of students, by analysing specific industries on a global level.

International Marketing

ECTS: 3.5

Prerequisites: None

This course introduces the field of international marketing. It looks at the globe in a macro perspective. Specifically, this course covers the complex and interesting environment of international marketing and its various dimensions such as cultural, economical, political. It then considers how marketing managers could use these global dimensions to obtain benefits for the firm and for society as a whole.

International Negotiation

ECTS: 3.5

Prerequisites: None

This course will function primarily as a workshop in which students will learn frameworks in order to understand the process of negotiation and will have at least one face-to-face negotiation exercise per class meeting in order to practice and develop skills. International considerations will also be explored. There are different perspectives within the negotiation literature which advocate different tactics, foci, and behaviors.

Leadership Development

ECTS: 3.5

Prerequisites: None

This course is about leadership and is intended to help students become more effective when dealing with workplace demands for leadership, regardless of their previous work experience. The course examines “what” leadership is, “why” it is important, and “when” it is useful.

Managerial Decision-Making

ECTS: 3.5

Prerequisites: None

This course is designed to provide you with a better understanding about how you and other people think, feel, decide, and behave. One main objective is to increase awareness of the psychological processes that underlie the choices that people make, as well as systematic biases and heuristics that people have when making decisions. A second main objective is to give you a space to reflect on who you are and who you want and do not want to be, as well as provide tools for how to mindfully create a life that aligns with your goals. A third main objective is to better understand how to interact with oneself and other people in ways that are responsible, productive, and mutually rewarding. A last main objective is to appreciate the role of emotions and moods in how people decide and behave. All of these topics will be presented based on scientific research, including related interventions or “brain hacks” which can help people become more effective.

Mathematics for Economists

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The Mathematics for Economists course aims at reviewing the mathematic tools needed for advanced studies in Economics. The course was devised assuming that students have already a Mathematics background, namely on differential calculus for functions of a single variable. Building on this knowledge, differential calculus for functions of several variables, with a special emphasis on non-linear optimization, and integral calculus for functions of a single variable are addressed. All content is illustrated with representative examples in Economics to help students to bridge the gap between the mathematical tools description and their application in Economics.

New Products and Services  (NEW COURSE)

ECTS: 3.5

Prerequisites: None

A chartbuster app, a new venture or an innovative product launch from a multi-national company – all start from an idea with potential. How big is the potential? What problems does it solve? Hot to get it to a “final product or service”? This intense, short-duration course offers an entrepreneurial take on developing ideas into new products, services and ventures.

Project Management

ECTS: 3.5

Prerequisites: None

Both in professional and personal lives managers ‘juggle’ multiple projects and initiatives.  However, when it comes to business context, ‘juggling’ is not good enough.  Project management competencies are both a managerial skill and a company’s asset.   The course gives students exposure to world-class practices, concepts and frameworks related to project management while balancing practical and strategic perspectives. 

Language Course

Portuguese Intensive / Crash Course

ECTS: 1.5

Prerequisites: None

The course is intended for absolute beginners in Portuguese as a foreign language and aims at preparing participants for their first contact with the language and the daily communicative situations they will come across whilst in the country.

Advanced Macroeconomics

ECTS: 4.5

Prerequisites:  Yes (see syllabus)

This course offers an introduction to neoclassical macroeconomics in a closed economy. The course is intended for master’s students who wish to develop a solid background in this area. At the end of the course, students should be able to understand the behaviour of the aggregate economy in the Neoclassical Model and simulate models numerically using excel.

Advanced Mathematics

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The course focuses on dynamic optimization methods and techniques. We start by studying differential equations as a tool to represent and analyze dynamic economic systems. Modeling of these systems is then approached as an optimization problem, from a calculus of variations or an optimal control perspective.
The course will illustrate how these methods, techniques and tools can be used in various applications, drawing on economic policy examples. However, the focus will remain on gaining a general knowledge of the tools, its usefulness and limitations.

Advanced Strategic Management (for Exchange Students - Section 4)

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This is a course that extends the fundamentals of strategic management by deepening students’ knowledge of advanced frameworks and concepts of strategic management. Specifically, the purpose of this course is to strengthen students’ ability to make strategic decisions, and to provide students with the advanced tools and superior knowledge needed to understand: i) how to implement strategies that allow corporations to create a sustainable corporate advantage, and ii) how corporations can achieve superior sustainable performance. The course is of interest to future managers, entrepreneurs, or consultants. A combination of lectures and case studies throughout the course offers several opportunities of “theory meets practice”.

Brand Management

ECTS: 3.5

Prerequisites: None

Brands are a fascinating marketing construct.  They are intangible, yet potentially highly valuable assets, often co-created by firms and consumers. This course covers the key aspects of creating and managing strong brands and how to strategically leverage their awesome power.

Corporate Social Responsibility

ECTS: 3.5

Prerequisites: None

This course will provide students with an holistic and systemic approach to the challenges facing Corporate Social Responsibility, in the perspective of key players (Governments, Companies, citizens) and key stakeholders (shareholders, employees, suppliers, customers, consumers, local communities, ONGs…).  It will deliver a global and coherent understanding of Corporate Social Responsibility, its origins, how to manage, measure and communicate.

Econometrics II

ECTS: 4.0

Prerequisites: Yes (see syllabus)

The course aims to introduce methods for formulating econometric models, estimating their parameters and performing statistical inference. By the end of the course, students should be able to use rigorous econometric techniques in the analysis of economic problems. Knowledge of these methods is crucial to read and write research papers in economics. More generally, the ability to understand and interpret statistical estimation and test results is very important not only in economics and for economic policy, but also for other social sciences, natural sciences, medicine, etc.

Economics of Multisided Platforms

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course on multisided platforms aims to provide:
• A comprehensive explanation of the multisided platform business model, focusing on entry and growth strategies, pricing and the strategic interaction within their ecosystems.
• An analysis of the impact of multisided platforms in traditional businesses as telecommunications, media, banking and retail.
• An analysis of the constraints that the current EU regulatory framework, on antitrust, safety and security, impose on platforms pricing and investment strategies.

Financial Decision-Making in a Business Context (1)

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Corporate finance is the study of the financing decisions made by firms. No matter what your role in a corporation, an understanding for the key financial decisions made by the firm is vital. In this course we will focus on two broad financial decisions:
- The capital structure decision: What is the optimal mix of securities issued by firms to finance their activities?
- The payout decision: How much cash should the firm distribute to its equity holders and how? These encompass a large component of the activity of financial managers.

Firm Valuation

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The objective of this course is to provide a comprehensive framework for firm valuation. We will broaden your portfolio of valuation techniques, and apply these to real world projects and cases. We will explore the main methods used to value companies, addressing questions such as the following: Our company is considering spinning off a division that is no longer core to our business. What is its fair value? How many years should we use when valuing companies? What are the different methods used to value companies? How do different multiples work?

Group and Team Processes

ECTS: 3.5

Prerequisites: None

In 1868, Louisa May Alcott wrote “it takes two flints to make a fire” (p. 715). When we think about work teams in organizations, whether in industrial plants, surgical rooms, laboratories or schools, we want them to succeed in creating a strong, long-lasting and remarkable “fire”. That is, we want them to be effective. Many modern organizations are structured in work teams, and those teams are considered its building blocks (e.g., Campion, Medsker, & Higgs, 1993). Consequently, understanding what may enhance the ability of teams to be effective must be a serious concern for researchers and practitioners. This course provides an overview of the fundamental dynamics of teams and teamwork, focusing on the interactions between team members that contribute to team performance and team members’ satisfaction. It also offers a comprehensive reflection on the specificities of conducting research at the team level. The main goal of this course is to provide you with a better understanding of how you can contribute, as a member of a work team or as a team leader, to its success.

Imperfect Markets

ECTS: 4.5

Prerequisites: Yes (see syllabus)

The objective of this course is to provide a rigorous understanding of core theoretical aspects of the behavior of firms and industries in imperfectly competitive markets.

International Business Challenges

ECTS: 3.5

Prerequisites: None

This course addresses the important issues that international managers face when operating at a global scale. It covers the process of internationalization, from domestic to international, and to global.

Management Information Systems (Digital Transformation and Disruption)

ECTS: 3.5

Prerequisites: None

This course is about the impact that digital technologies have been having in organisations and their competitive environment and highly contributes to an understanding about information systems and technology (IS/IT) and IS management in organizations, namely the digital transformation and disruption that companies have been experiencing.

Managing Social Innovation

ECTS: 3.5

Prerequisites: None

This course will examine the most recent approaches to social innovation and social entrepreneurship and will provide students with a deep and analytical understanding of:
i) how to develop innovative solutions to drive a positive change in society while being profitable;
ii) how to manage innovative, socially oriented business model;
iii) how to transform social-business tensions in opportunities for organizational learning, change and innovation.
The course will be based on the analysis and discussion in class of case studies that present real socially oriented organizations working in different sectors/countries/markets.

Marketing Communication

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course will provide you a chance to learn, discuss and participate in the full breadth of the integrated marketing communications process. The work we will do intends to give you the necessary insight and knowledge to use the main MarComm tools in your future business role.

Marketing for Technology Based Startups

ECTS: 3.5

Prerequisites: Yes (see syllabus)

In this course, you will learn how some basic marketing concepts can assist young technology (digital and science based) ventures to create, deliver and extract valuable in a meaningful way for the customers and investors. You will be introduced to the latest marketing tools and will practice by developing entrepreneurial thinking when selecting the most appropriate marketing tools for a real startup. You will have a glimpse of a start up business in which you will contribute to solve a real life marketing challenge for technology based startup. You will gain knowledge from working with a major worldwide technology accelerator. During the course you will gain knowledge by analyzing case studies in which you will solve real marketing problems that companies face.

Marketing Management

ECTS: 3.5

Prerequisites: None

Marketing management is a complex business function that requires a balance of analytic and synthetic skills. This course introduces a series of frameworks and tools which may be used to solve general business problems as well as to develop specific marketing strategies and programs.

Strategic Marketing

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course focuses on strategically analyzing and solving marketing problems from a decision makers’ perspective. To give you an insight into the "real world" frustrations and rewards of formulating and implementing marketing strategy, you and your team will run a business, in competition with the other teams in a dynamic environment of MARKSTRAT simulation!

1) Students that register for Financial Decision-Making in a Business Context must not register for Advanced Corporate Finance.

Business Research Methods

ECTS: 7.0

Prerequisites: Yes (see syllabus)

This course introduces quantitative models for business decision-making. A great emphasis is put on practical applications of models, and on the use of statistical software packages to analyse real-world datasets.

History of Economic Thought

ECTS: 6.0

Prerequisites: Yes (see syllabus)

This course attempts a description of the evolution of the main references of economic theory. Starting in Antiquity, main stress will be placed on the classical and neoclassical schools, analyzing directly the main texts of the basic authors of the science, describing the evolution of Economic Theory. The method used will be oral exposition by the teacher, discussing some specific quotations from each of the books selected.

International Money and Finance

ECTS: 7.0

Prerequisites: Yes (see syllabus)

In this course we will be cover the main topics of international macroeconomics. We will start by studying  an intertemporal model where we will be covering balance of payments accounting and the dynamics of the trade balance, current account, savings and investment in the open economy. We will study interest rate parities as conditions for capital mobility. We will extend the model to include non-tradable goods and study the dynamics of the real exchange rate. We will consider the relevance of nominal rigidities. We will study the determination of nominal exchange rates and discuss the relevance of the Quantity Theory of Money. We will study a nominal model with uncertainty where the basics of asset pricing can be derived. We will cover the basics of optimal stabilization policy. We will also study optimal fiscal policy in the open economy.

Lean Entrepreneurship Project

ECTS: 7.0

Prerequisites: None

This course is based on 12 challenges requiring interaction between the team, the individual and future clients or customers. From a business idea to starting a businesses based on the Lean methodology, and other contributions, with the objective of mitigating some of the risks, and have more chances to succeed.The students will have the option of developing business ideas proposed by the instructor OR to propose their own ideas for business.

Methods in Finance

ECTS: 7.0

Prerequisites:

 

Social Entrepreneurship: Building Impact Ventures

ECTS: 7.0

Prerequisites: None

Social entrepreneurs are a driving force for societal change and business innovation, creating compelling ventures that align both profit and impact. What do social entrepreneurs do that is unique and why do they succeed in addressing profound societal problems in areas where governments, markets and charities are failing? How are impact ventures built? This course will place you in the role of a social entrepreneur and help you learn in teams how to design and launch an impact venture.
The course uses a hands-on step by step approach called “The Bootcamp” through which the teams will make progress each week in the design and piloting of their venture. This framework is built on research, cases and tools developed by the instructor after working with more than 500 high-impact social entrepreneurs worldwide during ten years while leading the INSEAD Social Entrepreneurship Program (www.insead.edu/isep) and developing the Chair for Social Entrepreneurship at CATÓLICA-LISBON.

Strategic Management Consulting Project (1)

ECTS: 7.0

Prerequisites: Yes (see syllabus)

The course is based on a field project that consists of working with a client organization to define the challenge, investigate root-causes, gather relevant data, analyse data, generate and evaluate alternative solutions and present the proposed solution to the decision-maker. The course develops the interaction between students and client organizations, by using a collaborative consulting methodology that contributes to understand and solve real management and business challenges.

 

Language Courses

Portuguese Crash Course

ECTS: 1.5

Prerequisites: None

The course is intended for absolute beginners in Portuguese as a foreign language and aims at preparing participants for their first contact with the language and the daily communicative situations they will come across whilst in the country.

Portuguese Extensive Course - A1 Level

ECTS: 4.5

Prerequisites: None

This course aims at the Common European Framework of Reference for Languages level A1. The student will be able to understand and use familiar everyday expressions and very basic phrases and introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has. 

Portuguese Extensive Course - A2 Level

ECTS: 4.5

Prerequisites: A1 Level

This course aims at the Common European Framework of Reference for Languages level A2. The student will be able to understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. very basic personal and family information, shopping, local geography, employment) and communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar and routine matters.  

1) Students that register for Strategic Management Consulting Project must not register for Lean Entrepreneurship Project nor Strategic Management Consulting.

Brand Management

ECTS: 3.5

Prerequisites: None

Brands are a fascinating marketing construct.  They are intangible, yet potentially highly valuable assets, often co-created by firms and consumers. This course covers the key aspects of creating and managing strong brands and how to strategically leverage their awesome power.

Business Ethics and Social Responsibility

ECTS: 3.5

Prerequisites: None

This course will examine the most recent approaches to corporate social responsibility and a broad range of alternative applied ethics theories in support to managerial and professional decision making. Perspectives will include professional and applied ethics, law, public policy, organizational design, strategy, and organizational behavior.

The course will be based on the analysis and discussion in class of case studies concerning the most controversial corporate scandals such as Enron and Nike, challenging corporate crises such as Deutsche Telekom and Guidant Corporation and innovative CSR strategies as in the cases of Patagonia and Timberland.

Consumer Behavior

ECTS: 3.5

Prerequisites: None

Understanding consumers is important to every business. However, consumers’ minds are not always easy to understand. This course provides an overview of theories that best explain how consumers arrive at their judgments and choices. The course will review important theories in economics and psychology that provide the foundation for behavioral marketing. This course will then apply these theories and principles to real-world marketing problems.

Digital Marketing

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The internet, social media and technology have transformed marketing. Customers have gained power, have wider choices and are more informed than ever. On the other hand, the technological platforms have boomed and continue to grow. Due to these changes it has become mandatory for companies to adapt and become adopters of tools that consumers have already integrated in their daily lives. This course helps navigate new ways that companies can communicate, gain awareness and engage consumers. At the same time, digital media can lead to new opportunities, changes in business models and market competitiveness. These issues will be addressed throughout the course.

Digital Product Management

ECTS: 3.5

Prerequisites: None

What do Apple, Instagram and Netflix have in common? Technological products used by millions of users around the planet. Behind their success are product managers, the maestros of the technology world, working amongst engineers, designers and data scientists making sure companies are building what users want. This course dives into the fundamentals of building and managing digital products as well as the practices that led companies like Google, Amazon and Facebook into building technology used by billions of people every single day.

Economic Growth

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Introduction to main facts and theories of economic growth. Understanding the debate of Growth versus Development. Introduction to the basic questions of economic growth and development. Introduction to development facts. Theories: strengths and weaknesses.

Economics and Management of Digitization

ECTS: 3.5

Prerequisites: None

We live in an increasingly digital economy. Information technology has already transformed almost every market and the Internet of Things and advances in Artificial Intelligence will further lead to important changes throughout the value chain of individual firms and across a large variety of sectors. The course Economics and Management of Digitization introduces students to the fundamental concepts, challenges, and opportunities of digitization. The overarching aim is to prepare students for careers in industry/consulting and/or dissertations in this field.

Financial Decision-Making in a Business Context

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Two questions are at the core of any study relating to corporate financial decision-making (and more broadly Corporate Finance):
- How do firms optimally choose their investment projects?
- How do they decide among the pool of financing options for these projects?
Answering these two questions and understanding the issues involved will be the focus of this course.

Financial Modeling

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Many training courses in the modelling area put their emphasis either on Excel functionality, or on financial theory, or on mathematical models, but seldom address the modelling process. This course aims to cover the modelling issues that are relevant to facilitate the construction of robust and readily understandable models.

Game Theory

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course offers an introduction to non-cooperative game theory, with applications to relevant economic topics. At the end of this course the students should be able to develop simple games that can be used to guide them through some managerial decision making situations.

Incentives and Productivity

ECTS: 3.5

Prerequisites: None

This course is based in a course given by Edward Lazear in Stanford Business School. This course is designed to teach the student how to use economics to solve practical personnel problems that affect worker productivity. Topics include: selecting the best workers to hire, investing in skills, turnover, setting compensation strategically, structuring salespersons' commissions, downsizing, using promotions as an incentive mechanism, and other topics. Examples and cases will be presented to demonstrate the importance of using economic techniques to structure human resources programs. The course will appeal most to the student who expects to be a general manager or who hopes to run his or her own business.

Industrial Organization

ECTS: 3.5

Prerequisites:  Yes (see syllabus)

Industrial Organization is the field of Economics that studies the behavior of firms in imperfectly competitive markets as well as the performance of such markets. Building on the standard oligopoly models covered in the Imperfect Markets/Microeconomics courses, Industrial Organization introduces additional instruments, strategic decisions and market dynamics.
The main goal of the course is to extend students’ knowledge about firm behavior and the functioning of imperfectly competitive markets, exposing them to some of the most widespread topics and models considered in Industrial Organization.

International Financial Reporting Standards

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Investments, mergers, acquisitions decisions require a clear understanding and a careful examination of a company’s performance in the context of its industry and economic environment.
This course is designed to provide an in-depth examination of some of the most economically significant international financial reporting topics and its impact in the financial statements and in decision making.

International Industry Analysis

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Business leaders and strategy consultants are required to fully understand the industries they are working for, to leverage the international development of companies. Therefore, the International Industry Analysis course aims to integrate and strengthen the strategic, marketing, operational and technological competencies of students, by analysing specific industries on a global level.

Intrapreneurship

ECTS: 3.5

Prerequisites: None

Individuals who drive innovation within the firm have greater career marketability, promotion prospects, and help enterprises be more competitive and grow. How a company manages and leverages intrapreneurship – the creative and innovative capacities of employees – is a recognized intangible asset requiring more open forms of strategy and management. This course examines what intrapreneurship demands for individuals and companies.

Lean Entrepreneurship

ECTS: 3.5

Prerequisites: None

In this course students will learn about how to find a business idea, transform the idea into a business model, define critical hypothesis, achieve product-market fit, plan the go-to-market strategy and understand what needs to be done to scale a business.

Management Information Systems (Digital Transformation and Disruption)

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course highly contributes to an understanding about Digital Transformation, Digital Disruption and information systems & technology (IS/IT) and information management in organizations. The course broaches the mainstream Information Systems that managers may deploy in the Information Era for digital innovation, focusing on value creation, strategy and profitability.

Managing Organizations

ECTS: 3.5

Prerequisites: None

The main objective of this course is to help students understand several core topics relating to organizational dynamics such as organizational structure, culture, learning, communication, and change. Through cases, class activities, lectures, and assignments, the course will engage students to reflect and apply organizational behavior concepts, theories, and practices to a variety of real-life organizational settings.

Marketing Communication

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course will provide you a chance to learn, discuss and participate in the full breadth of the integrated marketing communications process. The work we will do intends to give you the necessary insight and knowledge to use the main MarComm tools in your future business role.

Mergers and Acquisitions

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The aim of this course is to provide an understanding of the M&A process and, the ability to evaluate M&As opportunities from the perspective of a corporate, a private equity fund and an investment bank.

Microeconometrics

ECTS: 4.5

Prerequisites: Yes (see syllabus)

The goal of this course is to provide students with a thorough understanding of a variety of econometric models that economists use for empirical microeconomic research. Special emphasis will be given to the application of these models to economic data in recent empirical research, in order to illustrate how they can be employed to answer empirical questions in different fields, labor or health economics or finance research questions. Put particular emphasis on the interpretation of the results and on learning to use the econometric software “STATA”.

New Products and Services

ECTS: 3.5

Prerequisites: None

A chartbuster app, a new venture or an innovative product launch from a multi-national company – all start from an idea with potential. How big is the potential? What problems does it solve? Hot to get it to a “final product or service”? This intense, short-duration course offers an entrepreneurial take on developing ideas into new products, services and ventures.

Performance Evaluation

ECTS: 3.5

Prerequisites: None

There are two main purposes in this course.
The first one is to introduce agency theory and outline how it conditions the performance accessment inside corporations, namely how corporate governance is an applied extension of this theory. A second dimension of this purpose is to illustrate how informational setting inside the companies mitigate and condition the agency problems arising in the company.
A second purpose of this course is  very applied and technical one, namely introducing a more instrumental dimension of what was explained in theory: the first aspect of this being executive compenation and how it plays a role in aliging incentives and replacing the need for performance measurement; and secondly continuing from abovey specific accounting tools balanced scorecard, total cost management, cost enginnering.

Retailing

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course presents the main concepts in retailing. Students will acquire the retail terminology, understand the different retail business models, and develop a sound knowledge of the key decision variables a retailer must handle.
It is designed to prepare students for careers on both sides of the retail field: merchandise buying and store management. It is also useful to those who would like to have sales or marketing management positions in a manufacturer or in jobs dealing with retailers.

Services Marketing

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course aims to outline the importance of services management. Services dominate the majority of the economic transactions and are becoming critical for competitive advantage of companies across the globe and in all industry sectors. Even organizations that typically positioned their business as product manufacturers are increasingly changing its positioning, focusing in the offer of services as a differentiating factor. It is therefore of great importance to study services marketing as a separate field of marketing, analyzing in detail the specific characteristics of services and focusing in strategies that allow the overall quality improvement of services offered by organizations.

Supply Chain Management

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Have you ever wondered how the supermarket could possibly be out of your favorite cereal? How come the shirt you really wanted to buy is just not there, while the uglier one is piling up in the bargain bin?
This course is about delivering the right product at the right time, to the right location, in the right quantity and at the lowest possible cost. Look around you. Apple, Walmart, IKEA, FedEx are examples of companies that have mastered supply chain management, a crucial element that helps them prevail in their respective industries.
This course is appropriate for students interested in pursuing careers in any company that makes, sells and/or distributes products. Alternatively, those who wish to work for organizations that invest in or analyse those firms will also benefit. 
The objective of this course is to provide you with the tools and techniques essential for building and analyzing supply chains.

Advanced Fixed Income

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The aim of the course is to provide a general overview of the new products available for fixed income investors, mainly at the credit front via securitization. Most of them allow investors to reap the benefits of yield pick-up and diversification versus the traditional market offers. The understanding of the economics behind ABS/CMBS will be crucial to analyze more complex securities like CDOs/CLOs.

Banking and Finance

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Banks receive money from depositors and other investors and channel these funds to firms, households, and governments in the form of loans. In this course you will be introduced to the main theoretical concepts on banking as well as related empirical evidence and policy questions.

Business Analytics

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This highly popular course among our MBA students focuses on ‘big data’ analysis to improve decision-making. Working hands-on with state-of-the-art data analysis software, the students will learn and apply fundamental principles and techniques of predictive modelling data analysis, and tools for causal inference.

Business-2-Business Marketing Strategy

ECTS: 3.5

Prerequisites: None

Most companies of any dimension do not sell their products and services to consumers but to other companies. The buyers are organizations with a decision-making process that is complex and different from those of a final buyer of consumer goods. The marketing and sales challenges faced in business-to-business markets must be addressed based on the fundamentals of marketing but applied in a radically different way. The focus, scope and processes of the marketing and sales efforts are different, and so must marketing strategy and communication be. This is especially relevant for small and medium enterprises.
This course reviews the main components of business-to-business –  “B2B”:  marketing, strategy and sales.

Competition Policy

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The purpose of a competition policy is to ensure that there are no restrictions to competition in the marketplace that are harmful to social welfare. This course provides students with an understanding of the economics of competition policy by applying elementary game theory and simple oligopoly models to analyse the effects of several profitable practices that may reduce welfare.
The main goal of the course is to provide students’ with an understanding of why competition policy is relevant and of which are the likely welfare effects, from an economic theory perspective, of several types of firm behavior/practices, allowing them to devise policy recommendations.

Corporate Governance: An International Perspective

ECTS: 3.5

Prerequisites: None

Corporate Governance – An International Perspective is an introductory course in corporate governance (CG) which offers a view on practices and regulations in governance across continents. The course aims at giving the student a clear vision of how important it is, in business, to ensure that shareholders’ and stakeholders’ rights and expectations are protected from management deviation or abuse. 

Cross Cultural Management

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The world is becoming increasingly more global. From the emergence of multinational organizations to the rising numbers of international workers, new challenges and opportunities emerge for managers and employees. These challenges and opportunities can be best understood if cross-cultural factors are taken into consideration. 
This course aims to deepen your understanding of the context-specific nature of management and to provide you with knowledge and skills helpful to navigate the increasingly global nature of contemporary work.

Digital Product Management

ECTS: 3.5

Prerequisites: None

What do Apple, Instagram and Netflix have in common? Technological products used by millions of users around the planet. Behind their success are product managers, the maestros of the technology world, working amongst engineers, designers and data scientists making sure companies are building what users want. This course dives into the fundamentals of building and managing digital products as well as the practices that led companies like Google, Amazon and Facebook into building technology used by billions of people every single day.

Digital Transformation

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course aims at preparing the students to participate and lead Digital Transformation teams, by providing a hands-on approach based on Design Thinking methodologies, to acquire the know-how, tools and experiences required to be an asset in any Digital Transformation project. The teaching approach is based on challenging the students to deal with a real world case, applying a digital transformation framework and providing experiential design thinking tools to deal with it.

Economic Globalization

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Understanding of the globalization/protectionism debate with the economist lens. The myths and economic theory.
Facts of globalization. Globalization and Macro in Open Economies. Competitiveness and Productivity. The distribution of the gains of globalization. Back to protectionism? The current debate: Brexit, U.S. trend to protectionism.

Economics of Business and Markets

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course has two main objectives: i) to develop the ability to use tools and techniques for a strategic economic analysis of firms’ activities whitin imperfectly competitive markets; ii) to analyze various pricing strategies that firms can implement in order to maximize profits.

eContent

ECTS: 3.5

Prerequisites: None

In this hands-on course you will be able to better understand what makes good content… good. From being exposed to best practices to learning by doing, in this this project based course you will develop skills to evaluate the circumstances and context that make it work for your company and the strategy of your brand. These skills serve as a foundation for an effective brief for an agency or a designer, critically viewing content and providing constructive and actionable feedback, benchmarking competitive content and analyzing it from target consumer’s perspective. Put simply, without these skills a manager is not ready to guide and take part in creation of compelling content that implements your brand strategy. The course is primarily set within the digital ecosystem and web-enabled marketing tools and media – that’s where your consumers are having daily conversations, a part of which a contemporary brand manager needs to be.

Financial Decision-Making in a Business Context

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Two questions are at the core of any study relating to corporate financial decision-making (and more broadly Corporate Finance):
- How do firms optimally choose their investment projects?
- How do they decide among the pool of financing options for these projects?
Answering these two questions and understanding the issues involved will be the focus of this course.

Financial Innovation and Hedge Funds

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The course provides an overview hedge funds and structured products. The course is divided into two major parts. The first one deals with hedge funds, their typical trading strategies, risk and return, historical performance, and portfolio decisions involving hedge funds. The second part of the course covers the basics of structured products and securitization. The focus in this part will be on the role of structured products in the recent financial crisis.

Firm Choices and Competition

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This is a course about modelling issues related to firm’s decisions and interactions in markets. The emphasis will be on the analysis and understanding of the models, with a discussion of the role of the assumptions and the development of relevant extensions.
Completing this course a student that wants to have a managerial life will be equipped with tools to understand and anticipate competitor’s decisions, while students that want to continue an academic career will be better prepared to take advanced and PhD level market related courses.

Group and Team Processes

ECTS: 3.5

Prerequisites: None

In 1868, Louisa May Alcott wrote “it takes two flints to make a fire” (p. 715). When we think about work teams in organizations, whether in industrial plants, surgical rooms, laboratories or schools, we want them to succeed in creating a strong, long-lasting and remarkable “fire”. That is, we want them to be effective. Many modern organizations are structured in work teams, and those teams are considered its building blocks (e.g., Campion, Medsker, & Higgs, 1993). Consequently, understanding what may enhance the ability of teams to be effective must be a serious concern for researchers and practitioners. This course provides an overview of the fundamental dynamics of teams and teamwork, focusing on the interactions between team members that contribute to team performance and team members’ satisfaction. It also offers a comprehensive reflection on the specificities of conducting research at the team level. The main goal of this course is to provide you with a better understanding of how you can contribute, as a member of a work team or as a team leader, to its success.

Impact Investing

ECTS: 3.5

Prerequisites: None

The goal of this course is to introduce participants to the growing global phenomenon of Impact Investing, broadly defined as the purposeful allocation of financial resources to entrepreneurial projects or ventures that generate sustainable impact.
Participants will be able to understand the value proposition of impact investment, for both investors and entrepreneurs, and how this new sector is positioned in the emergent impact economy, which lies at the intersection of the commercial, social and public sectors. Each session of the course focuses on an innovative financing mechanism that aims to generate impact. Each session will bring the latest trends, guest speakers from the investment and/or entrepreneurial sides, and lives cases for discussion.

Information and Uncertainty

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course covers advanced topics related to decision under uncertainty and optimal contracts with asymmetric information. After taking the course, students should be able to understand and derive models with uncertainty and asymmetric information.

International Market Segmentation

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Segmentation has been defined as the cornerstone of modern marketing. However, as competitive pressures on companies grow, short term implementation replaces the conceptual frameworks and analysis inherent in segmentation analysis and strategies.
Simultaneously, most companies are facing increasing pressures to internationalize. As such, country segmentation becomes the first naïve approach to segment international markets, as a natural first step in the internationalization process.
This course is designed to provide a conceptual and analytical platform to deal with both conceptual and practical issues related to the segmentation of international markets. In particular students will learn to use some statistical techniques to segment international markets.

International Negotiation

ECTS: 3.5

Prerequisites: None

This course will function primarily as a workshop in which students will learn frameworks in order to understand the process of negotiation and will have at least one face-to-face negotiation exercise per class meeting in order to practice and develop skills. International considerations will also be explored. There are different perspectives within the negotiation literature which advocate different tactics, foci, and behaviors.

Intrapreneurship

ECTS: 3.5

Prerequisites: None

Individuals who drive innovation within the firm have greater career marketability, promotion prospects, and help enterprises be more competitive and grow. How a company manages and leverages intrapreneurship – the creative and innovative capacities of employees – is a recognized intangible asset requiring more open forms of strategy and management. This course examines what intrapreneurship demands for individuals and companies.

Investing in Global Financial Markets

ECTS: 3.5

Prerequisites: Yes (see syllabus)

In the ever more complex and competitive world of investing, investors are being forced to examine alternative asset classes in order to understand their impact on financial markets and many have begun investing in these assets in the hope of increasing their returns and diversifying their risk.
The global investor landscape continues to evolve with new types of investors (such as sovereign wealth funds) constantly emerging.  Today, investment banks compete with private equity funds and pension funds compete with university endowment funds for undervalued assets in countries that would have been ignored 10 years ago.
This course hopes to demystify this international web of investment funds and their strategies using real world case studies.

Luxury and Design-Based Strategies

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The Course is a dive into the luxury and design-based industries, with a focus on strategy, innovation and marketing. It is structured as to provide students with the distinctive principles for effective management of luxury and design-based businesses, brands, products and services. The Course explores how luxury and design-based firms and industries have been successful, and what other businesses could learn from them. The Course offers a broad overview of the luxury concepts and trains students on how to use those concepts to work in Strategy, Consulting, Innovation or Marketing, in the luxury or design-based industries, or in any other sector where those strategies may be relevant.

Macrodynamics

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course focus on the role of expectations in macroeconomic models, showing that it is only in certain economic environments that changes in economic outcomes can be obtained merely due to changes in expectations that are consistent with those outcomes.
Along the course students learn about Overlapping Generations Models with Market Imperfections and focus on equilibrium driven by self-fulfilling expectations. Some concepts and relevant mathematical tools are developed, enabling students to write equilibrium equations in terms of relevant economic parameters (such as elasticities of labour supply, tax rate, markups, capital share of output, elasticity of substitution between capital and labour) and to characterize in a meaningful way the equilibrium (local) stability.

Managerial Decision-Making

ECTS: 3.5

Prerequisites: None

This course is designed to provide you with a better understanding about how you and other people think, feel, decide, and behave. One main objective is to increase awareness of the psychological processes that underlie the choices that people make, as well as systematic biases and heuristics that people have when making decisions. A second main objective is to give you a space to reflect on who you are and who you want and do not want to be, as well as provide tools for how to mindfully create a life that aligns with your goals. A third main objective is to better understand how to interact with oneself and other people in ways that are responsible, productive, and mutually rewarding. A last main objective is to appreciate the role of emotions and moods in how people decide and behave. All of these topics will be presented based on scientific research, including related interventions which can help people become more effective.

Managing People

ECTS: 3.5

Prerequisites: None

Managing People is designed to provide you with a better understanding of individual perceptions and interpersonal behavior in organizations, and how these influence personal and organizational performance. The course focuses on how you, as an organizational member and manager, can experience, understand, and manage yourself, other individuals, in organizations.
You will learn and apply strategies and material relating to several major Organizational Behavior
topics: perception, motivation, incentives, decision making, power dynamics, and performance evaluation and feedback.

Market Regulation

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course provides a theoretical and empirical analysis of regulation in market economies.
The problem is introduced with a discussion of the origins of regulation, according to the economic theories of regulation, both normative, based on the public interest approach, and positive, based on the influence of private interests in public decision making.
Analysis of current regulation in Europe is the core of the course. The main areas of regulation to be discussed are related to monopoly regulation and liberalization of network industries, consumer protection, regulation of digital multisided platforms and financial markets regulation. The analysis is extended to a discussion of the impact of globalization on regulation concerning the privatization of regulation (standardization) and the development of transnational regulatory institutions (civil aviation, internet).

Marketing Analytics

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Today’s marketing managers must be aware of the immense value of data and what it can reveal about consumer behavior and the likely effects of marketing actions. This course provides students with skills to improve marketing decision making by applying appropriate statistical analysis and optimization methods to market and consumer data. Using Excel as the basic tool, you will learn a set of useful methods for modelling consumer demand, forecasting sales, making pricing and advertising decisions, aligning product design with consumer preferences and managing customers.

Marketing for Technology Based Startups

ECTS: 3.5

Prerequisites: Yes (see syllabus)

In this course, you will learn how some basic marketing concepts can assist young technology (digital and science based) ventures to create, deliver and extract valuable in a meaningful way for the customers and investors. You will be introduced to the latest marketing tools and will practice by developing entrepreneurial thinking when selecting the most appropriate marketing tools for a real startup. You will have a glimpse of a start up business in which you will contribute to solve a real life marketing challenge for technology based startup. You will gain knowledge from working with a major worldwide technology accelerator (Building Global Innovation: http://www.mitportugal-bgi.org). During the course you will gain knowledge by analyzing case studies in which you will solve real marketing problems that companies face.

Operations Management

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Operations Management is (OM) is concerned with the management of resources and activities that produce and deliver goods and services to customers. The major activities of OM are planning, operating, controlling and improving processes within organizations. Efficient and effective operations can provide an organization with major competitive advantages since the ability to respond to customer and market requirements quickly, at a low cost, and with high quality, is vital to attaining profitability and growth through increased market share.
This course provides a basic comprehension of the OM within an organization. Operations are analysed from a strategic and operational perspective, focusing on the competitive advantage that they can create in organizations. Thus, students are provided with concepts, techniques and tools to design, analyse and improve operational capabilities of an organization. Rather than focusing on a particular sector, the course aims to cover a broad range of application domains from industry to services.

Performance Oriented Strategies

ECTS: 3.5

Prerequisites: None

Successful individuals in business and finance reframe core concepts in business and finance to create strategies for success. For example, a leading hedge fund manager has a template for modeling and understanding drivers in the economy. We can apply these reframing insights in multiple areas of business. This class examines how adding other dimensions to how we think about concepts such as markets, risk, etc., and then form strategies accordingly, generates the ability to outperform.

Retailing

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course presents the main concepts in retailing. Students will acquire the retail terminology, understand the different retail business models, and develop a sound knowledge of the key decision variables a retailer must handle.
It is designed to prepare students for careers on both sides of the retail field: merchandise buying and store management. It is also useful to those who would like to have sales or marketing management positions in a manufacturer or in jobs dealing with retailers.

Social Doctrine of the Church

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The present course attempts a presentation of the doctrine of the Catholic Church on social issues, with special attention to the economic topics, describing themes, documents and proposals. Its purpose is to allow the students to have an axiological evaluation of the social, and in particular economic questions, based on the Christian values and commandments. At the end, the participants must know the position of the Catholic Church on the great social topics and the main documents, which define it.

Strategic Change & Dynamic Capabilities (1)

ECTS: 3.5

Prerequisites: None

This SC & DC course intends to provide an advanced understanding of how firms can create value in changing environments. Past dominant theories in the Strategy field were particularly concerned about explaining how firms can achieve sustainable competitive advantage. However, a number of recent studies began to show that sustainable competitive advantage is rare and declining in its duration. As environments become more dynamic, unpredictable, uncertain, and ambiguous (that is, when exogenous and endogenous shocks are more common), firms struggle not only to achieve a competitive advantage but often just to survive. Thus, a challenging question arises: How can firms successfully cope with such environments?
The SC & DC course will attempt to address this question by providing an integrated analysis of three major topics: first, the main, traditional perspectives on strategy; second, the strategic change phenomenon; third, the dynamic capabilities view.

NOTE: This course includes several idiosyncratic characteristics. Please be aware of them by reading the respective syllabus before opting to enroll in this course.

Strategic Management Consulting (2)

ECTS: 3.5

Prerequisites: Yes (see syllabus)

Strategic Management Consulting is highly utilized in many organizations. Executives frequently hire management consultants; and managers work on projects with consultants. The course introduces students to the fundamentals of Strategic Management Consulting. Students learn about the basics necessary for internal consulting and career consulting and to be good consumers of consulting services.
The objective of this course is to equip students with knowledge and a reference binder on management consulting.

Technology Strategy

ECTS: 3.5

Prerequisites: None

Technology Strategy prepares students to manage technology within an organization and to relate technology and innovation to the broader strategic decision-making required at the corporate level. It will explore how market characteristics shape and are shaped by technological innovation in the larger context of corporate strategy. Furthermore, it addresses how managers and executives can identify which technologies are likely to succeed in markets, and which firms are best positioned to profit from this innovation. It addresses these issues in both entrepreneurial and established firms, and examines how the firm’s activities, assets, and relationships must complement one another to capture value from innovation.

Time Series Econometrics

ECTS: 4.5

Prerequisites:

 

1) Students should not register for Strategic Change & Dynamic Capabilities if they have completed Professor Ilídio Barreto's "Estratégia"/"Strategy" course at the undergraduate level.
2) Students that register for Strategic Management Consulting must not register for Strategic Management Consulting Project.

ALTA DIGITAL