6 ECTs / Semester / English

The course is designed to provide the basis for an integrated system of value
creation within the firm, by connecting the relevant stages of the decision-making
process at the top of the firm and assuming a cross-functional perspective.

Prerequisites: Microeconomics I & Finance I & Marketing


Assistant Professor
René Bohnsack, PhD, is Assistant Professor for Strategy and Innovation at Católica-Lisbon. Before joining Católica, René was Assistant Professor at the…