Marketing Planning - 1st Semester 2020/21

7 ECTs / Semester-Long Course / English

This course aims to promote a deep understanding of marketing's key concepts, tools and relationship with other managerial functions; to practice the principles of marketing planning using and proposing a plan for the launch of a new product/service in the Portuguese market. By the end of this course, students will be equipped to understand all steps involved in the ideation, development and launch of a new product/service. 

Prerequisites: None

Faculty

Assistant Professor (Adjunct)
PhD in Marketing by ISCTE-IUL. Master in Business Administration by Fundação Getúlio Vargas (FGV-SP), with specialization in Marketing by Universidade…