This course provides real world, hands-on learning on what it’s like to actually start a scalable company. This is a practical course – essentially a lab, not a theory or “book” class. The goal, within the constraints of a classroom and a limited amount of time, is to create an entrepreneurial experience with all of the pressures and demands of the real world in an early stage start up. The students will work in teams learning how to turn a great idea into a great company. They will learn how to use a business model to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone would want/use their product. Each session students will have done work outside the classroom as they test each part of your business model and then share the knowledge and lessons learned with the rest of the class.

Pre-requesites: Strategic Management