6 ECTs / Semester / English

Marketing management is a complex business function that requires a balance of analytic and synthetic skills. This course introduces a series of frameworks and tools which may be used to solve general business problems as well as to develop specific marketing strategies and programs.

Prerequisites: Foundations of Management


Assistant Professor
Wilson Bastos is an Assistant Professor of Marketing at CATÓLICA-LISBON. He earned his Ph.D. in Marketing at the University of Arizona. Before that, he…