Key Facts:


See below what the program coordinators and participants say about this program:


Key Takeaways:

Developing an integrated view of the sales' role and its challenges in a competitive context.

Combining the qualitative analysis of  commercial phenomenon with the quantitative component of  Commercial Management, crucial for decision-making.

Allowing an integrated view of communication with customers, process and team management, as well as planning and evaluation of the results of commercial activity.