July 12th 2024 » @CATÓLICA-LISBON » 9:30 am – 4:30 pm

In-Person Format [exclusive] / Fully taught in English

Join our exclusive executive education seminar to unlock the power of AI for business development.

This one day event will dive into the world of ChatGPT and generative AI tools, teaching you how to effectively use them for innovation, marketing & sales, and operational efficiency. Our hands-on, no-code approach provides practical examples for customer interviews, hyper-personalized outreach, go-to-market strategies, product descriptions, and more. Learn how ChatGPT and other generative AI tools can boost innovation, growth, and operational efficiency today.

Apply now and maximize the power of AI for your business!
No Code + X10 Business Performance + Research Based Insights




  • Alumni & Associated Partners have a 10% discount.
  • Participants receive a Certificate for the attendance and completion of the seminar.


Seminar Hosts


> René Bohnsack
René Bohnsack @CATÓLICA-LISBON - Professor & Founder
Marco Kohns

PhD, is Associate Professor for Strategy and Innovation at CATÓLICA-LISBON. René researches the commercialization of sustainable and digital technologies and how business models can accelerate the process.

René’s current research focuses on token-based business models, competition in digital business ecosystems and the role of digital technologies for sustainable development on business modelling. He shared the findings of his research in an acclaimed TEDx talk in 2019.



Marco is a marketing professional and start-up enthusiast, as he shares insights from his experience in international agencies, the global start-up accelerator Techstars, and his Master's in Digital Marketing & Analytics.

Delve into the insights from his thesis about “Large language models as an approach to start-up and scale-up growth”.


Whom is it for?
  • Innovation Officers
  • Innovation and Strategy Teams
  • Business Managers
  • Entrepreneurs
  • Product Managers
  • Product Developers



Key Objectives
Key Takeaways
  • Deepen your understanding of ChatGPT and its potential applications in business
  • Develop strategies for integrating ChatGPT into your business processes to enhance innovation and ideation
  • Learn how to employ ChatGPT to drive sales, marketing, and improve overall organizational efficiency
  • Master effective prompting techniques for better ChatGPT performance
  • Unlock creative problem-solving and brainstorming with ChatGPT for innovation and ideation
  • Leverage ChatGPT for growth in marketing, sales, and operational efficiency



Seminar Structure (7h)


  1. Introduction to Generative AI and its application for business success;
  2. Leveraging ChatGPT to improve ideation;
  3. Facilitating customer interactions with AI;
  4. Writing effective prompts to get the most out of AI tools;
  5. Combining AI tools for synergistic results;
  6. Developing agents to execute tasks;
  7. Keeping abreast of the latest trends in AI technology.




Tools and Platforms

The seminar will make use of the following services:














Next edition: July 12th



Any questions?

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We will gladly help.