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Purpose Driven Business (Online Program)

Intensive online program of 4 weeks with personalized monitoring

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To be a “Responsible Business” became an unstoppable Macro Trend; being more and more important that the companies embrace the social and environmental worries when defining their business strategies.

The correct and balanced management of all “stakeholders” - local communities, employees, environment, diversity, ethics, etc. - will become the next source of competitive edge for the companies, and the “business case for action” is increasingly evident.

And it is in this context that the concept of Purpose emerges, emphasizing even more the value creation through this way - Purpose-driven Business will make the difference.

This program will provide the participants with the tools which will allow them to define their best strategies to build a Purpose Driven Business.

 

Testimonials

Maria Beatriz Barbosa
Metro-SP, Brasil
"O curso demonstrou a urgência da mudança de mindset das empresas e dos líderes..."
Paula Gomes Freire
Vieira de Almeida & Associados, Sociedade de Advogados SP, RL
"An excellent course, very well organized and with enormous content quality."
Rita Assis Ferreira
PLMJ
"O curso está bem organizado e beneficia de um formador e tutora muito profissionais..."
Sandro Rego
Priori - Comunicação com Propósito
"Ao alinhar negócio e propósito, o programa comprova a necessidade das empresas evoluírem..."
Mário Mouraz
Climber
"This executive training in Católica was the push I needed to turn my business a “Responsible Business”."
Carlos Picanço
Futurismo Azores Adventures
"(...) this course enabled me to rectify my flaws and get much more practical and effective tool to the needed disruption and the needed impact."
Francisco Simões
Winning Scientific Management
"(...) This course promotes a responsible culture and invites all the participants to lead their organizations with a purpose and impact!"
Marta Lima
"(...) a fundamental course for any management element in a company, dedicated to a mandatory theme nowadays."
José Antas Aguiar
Manuel Pimenta, Lda.
"(...) allowed to develop the skills and sense of responsibility for the theme of purpose, sustainability and needed engagement with the stakeholders."
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Data de início 27 de Outubro de 2020
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Duração 46 horas
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Preço 1090 euros

This program is aimed for

  • ​Senior or Intermediate professionals who the organization finds important to deepen the knowledge on the subject, in order to be capable to help promoting the “Responsible Business” agenda within their company;
  • Managers/entrepreneurs who pretend to develop an implementation strategy of purpose in their organizations.

Program’s structure

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Introductory live session, where you can meet the program director as well as all the other participants.

Outputs expected:

Understand...

  • The urgency that companies act as responsible business;
  • What is a responsible business, and what distinguishes it from a profit oriented company;
  • What are the characteristics of a responsible leadership;
  • Why is responsible leadership important so that companies develop sustainable business models;
  • The holistic definition of sustainability;
  • The different tendencies which dictate the importance of sustainable business;
  • Sustainable development’s agenda.

 

Outputs expected:

Understand...

  • That there is a business case for the sustainability in her holistic version;
  • Which are the backgrounds of lucrative and sustainable business models;
  • How to explore innovation processes which allow the development of businesses with impact;
  • The importance of partnerships to boost sustainable businesses;
  • The importance to spread the sustainable strategy.

Outputs expected:

Understand...

  • The concept of Purpose and why it is important;
  • How to apply the concept of purpose in an organization, integrating it in their processes and culture; and transforming the company in a purpose driven business;
  • How to explore opportunities to align and keep the cooperation between all the stakeholders;

Outputs expected:

Understand...

  • Main takeaways
  • The contents of the course in an integrated way, and understand how to apply the purpose driven business’ vision into your professional life and to the organization where you work on.

Faculty

Nuno Moreira da Cruz

Assistant Professor (Guest). Executive director of the Center for Responsible Business & Leadership at CATÓLICA-LISBON. Nuno Moreira da Cruz graduated in Law at Universidade Católica Portuguesa in Lisbon; got his Master Degree in European Studies at College of Europe in Brussels (Belgium), and an MBA in IE Business School (Madrid). 

  

Filipa Pires de Almeida

Project Manager and Research Fellow at the Center for Responsible Business & Leadership. 
Assistant Professor at CATÓLICA-LISBON.
Master in Strategy and Entrepreneurship at CATÓLICA-LISBON and degree in Economics at Universidade Católica do Porto.
     

Main benefits

  • Innovative program in Portuguese (some of the materials used may be in English);
  • Continuous debate and forum in real time with feedback and interaction with the professor and colleagues;
  • Development of one project over the course about a business case applied in a company;
  • Fine material developed exclusively for this course (videos and documents);
  • Evaluation of all weekly assignments with personalized feedback;
  • Expert individual guidance.

 

aPPLICATIONS

Gulbenkian scholarships green competences for executives

To promote a more sustainable society, an economy that contributes for the social balance and the environmental regeneration, and a business world with a purpose, Calouste Gulbenkian Foundation assigns scholarships with the same amount as the total tuition fee of this course, to professionals with high potential to influence and transform their organizations. This scholarship is focused specifically to employees of SME, micro-companies, startups and social portuguese companies, as well as businessmen/entrepreneurs.

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