7-week online intensive program

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The goal of tomorrow’s Product Managers needs to be the end user. We believe in a client-focused mindset to create the perfect product at the perfect time. We’ll help you get there by solving real-life problems and experimenting new ideas, always with a clear objective in mind.

Product Management: We’ll explain the pillars of the customer-focused mentality showing you concrete day-by-day situations and how to deal with them.

Research and Prototyping: We’ll go through every step of the process, from research to ideation all the way up to prototyping and testing.

Product Strategy: To make a great product we also have to understand the context we’re operating in, the competition, the stakeholders involved and explore new business models approaches.

Topics in discussions:

  • Customer Discovery & Problem Identification
  • Vision & Strategy
  • Creation & Pitch a Product Strategy
  • Product Design & Design Sprint
  • Business Model Development
  • Product Marketing and Product launch
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Start date October 6th, 2021
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Duration 7 weeks
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Price 1950 euros
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Language Portuguese

Who is it aimed for

  • Professionals from medium and large organizations that are or will be assuming Digital Product Management;
  • Professionals who want to equip themselves to support and lead the Digital Transformation of their company, team and products;
  • Professionals from fast growing product companies that are non-product people and want to be trained about Product Innovation & Management (HR, Talent, Marketing, Operations, Customers Success, etc).

Testimonials

Rui Pereira
Digital Product Design

Brixe AG

This course at CATÓLICA-LISBON was a great investment in my future as a PM. Startups compose most of my background, where I focused on designing and building digital products geared towards user experience. I joined this course to consolidate and expand my product management experience while learning some novel best practices. I got everything I signed up for and more. Our cohort was taught by experienced PMs brought in due to their expertise within specific skill areas. 

Although there are plenty of choices out there for PM schools, the small class size and emphasis on learning and employing real-world tools truly sets this course apart. I would recommend this CATÓLICA-LISBON course to anyone who has experience/worked with startups, marketing or engineering and wants to understand the process by which successful products are conceived, built and shipped.

Program Structure

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In this session, you will understand what the role of the product manager is, learn how to assess and measure the opportunity behind problems, how to create innovation gaps to distance yourself from the competition, and master the foundations to create an ambitious product vision.
In this session, you will understand how to read and discover what your potential users look for in digital solutions, and how to design a process using different frameworks such as jobs-to-be-done, personas and user interviews in order to translate customer needs into products that solve problems.

Once the problem has been defined and a market opportunity has been identified, it is important to create a solution that is desirable by its users.

Using design thinking methodologies you´ll learn how to run a Design Sprint, taking a problem/opportunity (using work from the previous sessions), exploring multiple ideas and narrowing down to the most compelling ones, through a process of powerful exercises that will end in a storyboard. 

After this, you and your team will map out the full concept by doing a prototype, conducting user research to validate with real users if your product is solving a problem, refine ideas and incorporate findings into a final product spec, the product requirements document.

During this session you will explore new business models approaches, using the business model canvas framework, to enable a continuous re-examination of progress and development that can bring innovation to the product and the market, so the product can thrive and keep ahead.

In this hands-on workshop you´ll learn Agile, Kanban and Scrum development methodologies and the processes needed to manage the development and execution phase of the product. Understand concepts like workflow management, user stories, acceptance criteria, product backlog, prioritization, sprint planning and sprint retrospective.

Understand the critical soft skills needed to collaborate with cross-functional teams and business stakeholders to guide the product development team through planning and execution.

In this session, you will learn how to successfully measure if you're building the right product using frameworks like OKRs and product metrics, as well as gain the skills to launch your products and achieve traction the right way.

A new product needs traction, meaning users or clients must discover and use the product. In this workshop, you´ll use the traction bullseye framework to prioritize the 3 traction channels that seem most promising, define the tests and results process.

This is the day that you and your team will be showcasing the awesome product that you have created in a structured, concise and industry ready product pitch.
All students will be entitled to a 1-year free subscription at the online Productized Academy, an online learning community platform to keep learning more from insightful online +8h of courses, getting practical tips, and networking opportunities with product peers. All students get a paperback copy of Radhika Dutt's new book "Radical Product Thinking: The New Mindset for Innovating Smarter". More info here

Capstone Project

The Capstone Project brings the coursework to life in a potentially career changing way. It connects every module that is lectured with the related hands on workshops.
It will be a simulation experience, designing and launching a new or an established tech company!
You and your team will be in a Product Squad,  hired for launching a new and innovative product in one of the verticals that your Product Squad chooses.

I will build competences in the following areas

  • Digital Product Management
  • Product Design Sprint
  • Market research and customer validation
  • Agile Product Development frameworks
  • Online Innovation workshop facilitation
  • Digital Transformation

Key takeaways

  • Understand the role that product managers play during product ideation and development, with a focus on activities that happen early in the product development cycle;
  • Learn how to identify the right problems to solve through market research, customer discovery and market sizing;
  • Create a compelling vision and strategy that will set up the team to solve those problems;
  • Learn how to run a Design Sprint in order to explore ideas, and then ultimately focus in and converge on a single idea;
  • Learn the best methodologies, processes, and tools for product management.
  • Bring an idea through concept, design, and user validation, as well as creating a spec to handoff to engineering for development;
  • Learn all about the launch process and the important partners a Product Manager will need to work with during this phase;
  • Make a plan to deliver a Product to Market.

Faculty

André Albuquerque

Vice-President of Product and founding member of Kitch, a virtual kitchens startup. Started his career at Google and led product, engineering and design at multiple tech startups. Invited professor at CATÓLICA-LISBON.

     

André Marquet 

Founder & CEO @ Productized. Innovation Consultant.
Online workshops facilitator & Support Coach.

 

Paulo Gaudêncio

Product Specialist & Innovation Consultant. E-Commerce startup co-founder. Online workshops facilitator & Support Coach.

     

Rafael Daron

Design Sprint Master.
Business designer with 11 years of experience. Online workshops facilitator & Support Coach.

   

 

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