Blockchain, Web3 and Tokenization: From Technology to Business Strategy

The Blockchain, Web3 and Tokenization program is the result of a partnership between CATÓLICA-LISBON and TÉCNICO+, with the goal of providing a comprehensive, in-depth and practical understanding of blockchain concepts, smart contracts, fungible tokens (cryptocurrencies), non-fungible tokens (NFTs), asset tokenization, and the broader web3 ecosystem.

Why this topic matters:
Investment and interest in the web3 space are rapidly growing. According to a Deloitte study of more than 1,000 companies across 12 countries, blockchain is a top 5 strategic priority for 53% of organizations, and over 40% plan to invest at least USD 5 million. However, 28% still identify a lack of understanding and internal capabilities as a key barrier to further investment.

This program is structured into two complementary parts, reflecting the expertise of each institution. In the first phase, led by TÉCNICO+, participants gain a solid understanding of the technological foundations. In the second phase, CATÓLICA-LISBON focuses on translating these capabilities into strategic business applications, exploring use cases, regulatory implications, and new competitive dynamics enabled by web3.

Who is this program for:

This program is designed for professionals who:

• Are senior executives seeking to understand the strategic impact of blockchain and web3.

• Work in business strategy and want to identify new sources of value creation.

• Are involved in legal, compliance, or regulatory topics related to digital assets.

• Act as consultants supporting clients in digital transformation and innovation.

• Lead transformation initiatives and aim to integrate emerging technologies into their organizations.

• Are technology and business professionals looking to bridge the gap between technical knowledge and strategic application.

What makes this program transformational:

• A unique combination of technical depth and strategic vision, delivered through a joint approach by CATÓLICA-LISBON and TÉCNICO+.

• The ability to move beyond hype and critically assess where blockchain and web3 truly create business value.

• A strong focus on real-world applications, enabling participants to translate concepts into actionable use cases.

• An integrated perspective on technology, business models, and regulation, essential for informed decision-making.

• Exposure to emerging business models enabled by tokenization and decentralized ecosystems.

• Development of strategic thinking to anticipate how web3 may reshape industries and competitive dynamics.

• Practical insights to support investment decisions, innovation initiatives, and organizational transformation.

Testimonials:

Objectives:

Know what Blockchain, Distributed Ledger Technology (DLT), and web3 are;

Understand the most important technological details of Blockchain, DLT, and web3;

Comprehend the advantages and opportunities of using Smart Contracts for digital transformation;

Know the various participants involved in building the current distributed ecosystem;

Understand the concept of tokenization and how it can be leveraged by organizations;

Learn and know how to use the main tools for analysis and strategic planning in a competitive environment within ecosystems.

Understand how to design business models with web3 and tokenization and test their competitive viability;

Understand what fungible and non-fungible tokens (NFTs) are and how they can be used in both the regulated and unregulated economy;

Know what Smart Contracts are and their potential to change the competitive environment;

Be aware of the limitations and what should be avoided when implementing Blockchains and DLTs;

Understand the challenges and legal framework of these technologies;

Become familiar with the main use cases of web3 and tokenization across different sectors;

Learn and practice a new way of thinking strategically in ecosystems.

 

Program Structure

Discover the learning modules and unlock your full potential.
keyboard_arrow_up Blockchain and Cryptocurrencies
Format

Online

Duration

3.5 hours
keyboard_arrow_up From Smart Contracts to Web3
Format

Online

Duration

3.5 hours
keyboard_arrow_up Permissioned Blockchains and Scalability
Format

Online

Duration

3.5 hours
keyboard_arrow_up Blockchain and Web3 Ecosystem
Format

Online

Duration

3.5 hours
keyboard_arrow_up Web3 and Tokenization Case Studies
Format

Online

Duration

3.5 hours
keyboard_arrow_up Business Models and Strategic Analysis: Practical Exercise
Format

Online

Duration

3.5 hours

PROGRAM DIRECTORS

PAULO CARDOSO DO AMARAL

PAULO CARDOSO DO AMARAL

 

PROGRAM DIRECTOR

 MIGUEL PUPO CORREIA

MIGUEL PUPO CORREIA

 

PROGRAM DIRECTOR

Want to know more?

Contacte the program manager:


Rodrigo Vaz

E-mail: rvaz@ucp.pt
Telephone: +351 214 269 784

Book a call