Blockchain, Web3 and Tokenization: From Technology to Business Strategy

The Blockchain, Web3 and Tokenization program is the result of a partnership between CATÓLICA-LISBON and TÉCNICO+, with the goal of providing a comprehensive, in-depth and practical understanding of blockchain concepts, smart contracts, fungible tokens (cryptocurrencies), non-fungible tokens (NFTs), asset tokenization, and the broader web3 ecosystem.

Why this topic matters:
Investment and interest in the web3 space are rapidly growing. According to a Deloitte study of more than 1,000 companies across 12 countries, blockchain is a top 5 strategic priority for 53% of organizations, and over 40% plan to invest at least USD 5 million. However, 28% still identify a lack of understanding and internal capabilities as a key barrier to further investment.

This program is structured into two complementary parts, reflecting the expertise of each institution. In the first phase, led by TÉCNICO+, participants gain a solid understanding of the technological foundations. In the second phase, CATÓLICA-LISBON focuses on translating these capabilities into strategic business applications, exploring use cases, regulatory implications, and new competitive dynamics enabled by web3.

Who is this program for:

This program is designed for professionals who:

• Are senior executives seeking to understand the strategic impact of blockchain and web3.

• Work in business strategy and want to identify new sources of value creation.

• Are involved in legal, compliance, or regulatory topics related to digital assets.

• Act as consultants supporting clients in digital transformation and innovation.

• Lead transformation initiatives and aim to integrate emerging technologies into their organizations.

• Are technology and business professionals looking to bridge the gap between technical knowledge and strategic application.

What makes this program transformational:

• A unique combination of technical depth and strategic vision, delivered through a joint approach by CATÓLICA-LISBON and TÉCNICO+.

• The ability to move beyond hype and critically assess where blockchain and web3 truly create business value.

• A strong focus on real-world applications, enabling participants to translate concepts into actionable use cases.

• An integrated perspective on technology, business models, and regulation, essential for informed decision-making.

• Exposure to emerging business models enabled by tokenization and decentralized ecosystems.

• Development of strategic thinking to anticipate how web3 may reshape industries and competitive dynamics.

• Practical insights to support investment decisions, innovation initiatives, and organizational transformation.

Program Structure

Discover the learning modules and unlock your full potential.
keyboard_arrow_up Blockchain and Cryptocurrencies
Format

Online

Duration

3.5 hours
keyboard_arrow_up From Smart Contracts to Web3
Format

Online

Duration

3.5 hours
keyboard_arrow_up Permissioned Blockchains and Scalability
Format

Online

Duration

3.5 hours
keyboard_arrow_up Blockchain and Web3 Ecosystem
Format

Online

Duration

3.5 hours
keyboard_arrow_up Web3 and Tokenization Case Studies
Format

Online

Duration

3.5 hours
keyboard_arrow_up Business Models and Strategic Analysis: Practical Exercise
Format

Online

Duration

3.5 hours

Program Directors:

 

PCA

Paulo Cardoso do Amaral

PhD in Information Systems (Université Pierre et Marie Curie) Bachelor's degree in Telecommunications Systems and Computer Engineering (IST). MBA in International Management from CATÓLICA-LISBON. Visiting Assistant Professor at CATÓLICA-LISBON since 1996, where he is Coordinator of the Executive Master in Digital Innovation and teaches in master's and bachelor's degree programs and in The LisbonMBA. He is also a visiting professor in the MBA programs at Tsinghua University in Beijing and Solvay Business School in Brussels. He was CIO at Portugal Telecom and Grupo CGD, and director of Grupo Sinfic. He is currently an entrepreneur, founder, and director of Token Trust (tokenization of regulated financial assets) and Fundação Cardoso do Amaral (social economy).

 

MPC

Miguel Pupo Correia

Full Professor at the Instituto Superior Técnico of the University of Lisbon and senior researcher at INESC-ID. He has been involved in several research projects in the field of cybersecurity and privacy, among which the European projects MAFTIA, CRUTIAL, ReSIST, TCLOUDS, PCAS, SafeCloud, QualiChain and SPARTA stand out. His main interests are: blockchain and Byzantine consensus; cloud security and reliability; trusted computing; software security; mobile security and reliability; intrusion detection and big data analytics; and communications security.

Testimonials:

Want to know more?

Contacte the program manager:


Rodrigo Vaz

E-mail: rvaz@ucp.pt
Telephone: +351 214 269 784

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