Desenvolver uma vantagem competitiva no mercado a partir do Marketing Digital com um perfil avançado e integrando inteligência artificial, indo da estratégia à ação, capacitando a inovação e maximizando a performance empresarial e pessoal.
A Customer Experience (CX) está na base do sucesso que as empresas de referência têm junto dos seus clientes. O mapeamento que fazem das suas jornadas e a compreensão que desenvolvem sobre a sua realidade, assegura-lhes uma invejável capacidade para desenvolver soluções que conquistam a preferência de novos clientes, a lealdade dos clientes atuais e a felicidade dos seus colaboradores.
O que motiva o foco destas empresas na Customer Experience?
The International Wine Business Program aims to give a solid training in management and business topics about the wine industry.
The program is lectured by professors from renowned universities in enology and viticulture training, to give participants insights on real world solutions for wine producers, managers and marketeers.
In partnership with:
The PGG - General Management Program, as well as the PAGE - Executive Program in Advanced Management, provide a general training in Companies Management. It differs because it is aimed for leaders and companies’ boards, within an age range, in general, younger with great potential and talent, and intend to empower themselves to become future managers. It is addressed to professionals in distinct areas, who do not have training in Management.
This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.
“The purpose of any business is to create and maintain clients.”
Peter Drucker
“And to ensure that you make money from keeping the client happy.”
John Egan
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.
The efficient Management of Brands/Branding includes knowing the consumers behavior along with the organization's actions to create growth opportunities and profitability in the long-term.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
Os Executive Masters da Católica-Lisbon SBE têm-se revelado de enorme êxito por constituírem uma formação de excelência em Gestão, aliada a uma especialização, sendo lecionados por um corpo docente que alia fortes valências académicas a uma grande ligação à realidade empresarial.
Concluído o Executive Master in Strategic Marketing, para além das capacidades específicas de criação de valor, estará dotados das seguintes competências:
Every company is unique and has its own culture and specific characteristics. Each company has distinct needs and problems.