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Courses Offered 2016/2017 | 3rd Trimester | Exchange Students

3rd Trimester

Advanced Macroeconomics

ECTS: 4,5

Pre-requisites: N/A

This course offers an introduction to neoclassical macroeconomics in a closed economy. The course is intended for master’s students who wish to develop a solid background in this area. This course is mandatory for Economics MsC students at CATÓLICA-LISBON.

 

Business Ethics and Social Responsibility

ECTS: 3,5

Pre-requisites: N/A

 

Why does Ethics matter in business?

What are the ethical responsibilities associated with being a manager, an accountant or a financial trader?

What are the main communalities and differences of recent corporate scandals and how is it possible to adopt individual and organizational strategies to prevent new ones?

This course will assist students to answer such questions through the discussion of case studies concerning ethical issues and dilemmas faced by managers, financial professionals and entrepreneurs in different cultural, industrial and organizational contexts.

Consumer Behavior

ECTS: 3,5

Pre-requisites: N/A

 

This course aims to outline the importance of understanding consumers’ behavior in order to develop appropriate marketing strategies. Specific information about how consumers choose, buy, and dispose the products or services, help organizations to properly define its core market and to identify threats and opportunities for their products and brands. It is therefore of major importance to adequately analyze potential consumers, identifying its needs and wishes in order to properly offer customized solutions and be able to successfully innovate.

Critical Thinking in Management

ECTS: 3,5

Pre-requisites: N/A

This course intends to open a provocative debate about critical thinking in management. Instead of discussing traditional cases in traditional (almost standardized) ways, Critical Thinking in Management will propose provocative discussions about problems that will concern your professional (and personal) life in the next decades.

Digital Marketing

ECTS: 3,5

Pre-requisites: N/A

The internet, social media and technology have transformed marketing. Customers have gained power, have wider choices and are more informed than ever. On the other hand, the technological platforms have boomed and continue to grow. Due to these changes it has become mandatory for companies to adapt and become adopters of tools that consumers have already integrated in their daily lives.  This course helps navigate new ways that companies can communicate, gain awareness and engage consumers. At the same, digital media can lead to new opportunities, changes in business models and market competiitiveness. These issues will be addressed throughout the course.

Economic Growth

ECTS: 3,5

Pre-requisites: N/A

Introduction to the basic questions on economic growth and development. We discuss how the basic models and theories have addressed these questions,
 

Economics of Education

ECTS: 3,5

Pre-requisites: Intermediate Microeconomics (Consumer, Producer and Markets); Macroeconomics and Econometric tools are helpful.

Economics is a powerful framework for thinking about education policy. Economics focuses us on the incentives created by a policy, allowing us to predict its intended and unintended consequences. This course investigates current economic issues related to education combining economic theory and empirical literature.

Innovation Management

ECTS: 3,5

Pre-requisites: N/A

The aim of this course is to provide a series of conceptual tools for profiting from innovation. The course should be of particular interest for future managers, entrepreneurs, or consultants, who must understand the role of innovation in affecting competitive advantage. We will use a combination of lectures and case studies to explore and apply theoretical frameworks in a practical, business policy context.

Industrial Organization

ECTS: 3,5

Pre-requisites: N/A

This course aims at providing students with basic knowledge of the main issues in the theory of industrial organization, and to acquaint them with the most widespread models used in this field. The lectures will try to combine analytical rigor with intuitions and also with the discussion of some examples from real world situations.

International Industry Analysis

ECTS: 3,5

Pre-requisites: Strategic Management

The International Industry Analysis course aims to develop the strategic, operational and technological competencies of the students, by analyzing specific industries at a global level. The analytical framework covers international demand analysis, international supply analysis, industry structure and international strategic analysis. In addition, research sources and methodologies are discussed.

Financial Modeling

ECTS: 3,5

Pre-requisites: Financial Decision Making in a Business Context or Advanced Corporate Finance 

To became a more effective business and financial manager there are certain spreadsheet modeling skills, automation and programming knowledge that must be mastered. This course will focus on advanced spreadsheet features and modeling with Excel, programming and automation of Excel using VBA. In that sense, several applications will be done using interest-rate models and balance-sheet analysis. The course will use a "learn by doing" modular approach with real life business examples.

Luxury & Design-Based Strategies

ECTS: 3,5

Pre-requisites: Strategic Management (if not waived) 

The course is a dive into the luxury and design-based industries, with a focus on strategy, innovation and marketing. It is structured as to provide students with the distinctive principles for effective management of luxury and design-based businesses, brands, products and services. The course explores how, luxury and design-based firms and industries have been successful, and what other businesses could learn from them. The course offers a broad overview of the luxury concepts and trains students on how to use those concepts to work in Strategy, Consulting, Innovation or Marketing, in the luxury or design-based industries, or in any other sector where those strategies may be relevant.

Management Information Systems

ECTS: 3,5

Pre-requisites: Strategic Management (if not waived) 

This course highly contributes to an understanding about information systems and technology (IS/IT) and IS management in organizations. MIS broaches the mainstream Information Systems that managers can deploy in the Information Era. The course presents this subject with an organizational end strategic flavour avoiding pure technological discussions. Information Systems are considered always just a management tool to create value in the context of business models. This course prepares future managers to deal, without prejudice, with IS/IT strategic decisions and IT specialists. IS management is also covered in this course so that future managers can deal with the most correct IS governance mechanisms necessary to deploy strategic projects maintaining IS quality exploitation levels within acceptable patterns.

Managing Organizations

ECTS: 3,5

Pre-requisites: N/A

The main objective of this course is to help students understand several core topics relating to organizational dynamics such as organizational structure, culture, learning, communication, and change. Through cases, class activities, lectures, and assignments, the course will engage students to reflect and apply organizational behavior concepts, theories, and practices to a variety of real-life organizational settings. By the end of this course, students should be able to develop solutions to a range of organizational issues and recommend strategies to improve organizational effectiveness.

Managerial Economics

ECTS: 3,5

Pre-requisites: N/A

One-trimester course, exploring the application of micro and macro economic principles to managerial and business decisions. The course can be taken as an introductory course or as a refresher course to the main micro and macro economic concepts, particularly those related to firms and markets.

Marketing Communication

ECTS: 3,5

Pre-requisites: N/A

This course will provide you a chance to learn, discuss and participate in the full breadth of the integrated marketing communications process. The work we will do intends to give you the necessary insight and knowledge to use the main MarComm tools in your future business role.

Microeconometrics

ECTS: 4,5

Pre-requisites: N/A

The goal of this course is to provide students with a thorough understanding of a variety of econometric models that economists use for empirical microeconomic research. Special emphasis will be given to the application of these models to economic data in recent empirical research, in order to illustrate how they can be employed to answer empirical questions in different fields, labor or health economics or finance research questions.

Performance Evaluation

ECTS: 3,5

Pre-requisites: N/A

The purpose of this course is to provide some general framework from information economics topics (namely agency theory) to day-to-day problems in corporate governance. Accounting performance measures are viewed here as a way to deliver another monitoring mechanism to the shareholders, and therefore mitigate the agency problems, where the shareholders act as principals and management acts as agent.

Retailing

ECTS: 3,5

Pre-requisites: N/A

This course presents the main concepts linked to the theory and practice of retailing. It is designed to prepare students for careers on both sides of the retail field: merchandise buying and store management. It is also useful to those who will be involved as product sales representatives or other distribution positions. Our focus will be on managerial decisions, both strategic and tactical, that impact the retail operation.

Services Marketing

ECTS: 3,5

Pre-requisites: N/A

This course aims to outline the importance of services management. Services dominate the majority of the economic transactions and are becoming critical for competitive advantage of companies across the globe and in all industry sectors. organizations.

Social Entrepreneurship: Building Impact Ventures

ECTS: 3,5

Pre-requisites: N/A

During the last two decades social innovation and social entrepreneurship have become an hot topic for managers, policy makers, "traditional" entrepreneurs, etc. In this context, several experts believe that social enterprises and hybrid organizations can be the right answer to several problems that currently affect traditional business.

Technical Modules

Matlab

ECTS: 1

Pre-requisites: N/A

The course provides an introduction to programming in MATLAB. In addition to language fundamentals, it covers more advanced topics such as optimisation and simulations. Applications in economics and finance are also discussed.

Matlab has a PASS / FAIL assessment.

All courses are lectured in English.