1st Symposium on the Effects of Sustainability and Socially Responsible Practices on Society
CATÓLICA-LISBON - 28 November 2019
Católica Lisbon School of Business and Economics
The increasing consciousness amongst public and private organizations towards a better and more sustainable future that are in line with the Sustainable Development Goals (SDGs) is leading a change for good. Along with a need for differentiation, market players are increasingly allocating part of their budget to the development of socially responsible and sustainable practices.
Despite the increasing commitment of organizations from the private and public sector in the development of socially responsible practices, little is known to what extent the adoption of these practices have a social and environmental impact on society. Understanding the impact of socially responsible strategies undertaken by companies and organizations on consumers’ and other market players' adoption of similar sustainable and socially responsible behaviors is thus of extreme relevance.
In this symposium we bring together worldwide institutions, companies, and academics with the purpose of better understanding what is done in terms of corporate social responsibility practices and its implications for society.
Photographs
We thank our speakers and organizers, who pose in this photograph. Left to right: Vera Herédia Colaço, Teresa Pina, Rita Monteiro, Catarina de Albuquerque, Rita Coelho do Vale, Nuno Moreira da Cruz e Fábia Ranzani. |
Rita Monteiro from EDP spoke about her experience leading corporate volunteering, and Fábia Ranzani from Pingo Doce gave a talk on sustainability in a retail context. |
Nuno Moreira da Cruz talked about "The Importance of Having a Socially Responsible Business in Today's World". |
Teresa Pina, from Oceanário de Lisboa, on the left, poses with Catarina de Albuquerque from UN Sanitation and Water for All. |
We thank everyone who came to our event and helped spur debate. |
Dean of CATÓLICA-LISBON, Filipe Santos, gave the opening to the event. |
Organizer Rita Coelho do Vale gives closing remarks at the end of the Symposium. |
Rita Coelho do Vale is the Principal Investigator of the "Well-Being and Sustainability" project. |
Programme
14:00 - 14:05 - Welcome & Introduction to the Symposium by the Chair Rita Coelho do Vale
14:05 - 14:15 - Message from the Dean of CATÓLICA-LISBON, Filipe Santos
14:15 - 14:45 - Catarina Albuquerque, UN Sanitation and Water for All
14:45 - 15:15 - Teresa Pina, Oceanário de Lisboa
15:15 - 15:45 - Nuno Moreira da Cruz, Center for Responsible Business and Leadership
15:45 - 16:00 Q&A
16:00 - 16:30 Coffee Break
16:30 - 17:00 - Rita Monteiro, EDP - Energias de Portugal
17:00 - 17:30 - Fábia Ranzani, Pingo Doce
17:30 - 18:00 - Closing remarks by the Chair Rita Coelho do Vale
Speakers
Rita Coelho do Vale, Chair of the Symposium
Rita Coelho do Vale is Associate Professor of Marketing at Católica-Lisbon where she is the Academic Director for Undergraduate Programs and Director of the Executive Masters- Strategic Marketing Specialization. She is also coordinator of the Advanced Program in Marketing for Executives (PAME), coordinator of LERNE - Laboratory of Experimental Research iN Economics and Management, coordinator of PEO - Online Research Panel, and coordinator of OSP - Observatory of the Portuguese Society.
Filipe Santos, Dean of CATÓLICA-LISBON
Filipe Santos is the Dean and Fundação Amélia de Mello Professor of Social Entrepreneurship at CATÓLICA-LISBON. He served as Senior Associate Dean for Faculty prior to his appointment as Dean in February 2019. He is also Visiting Professor of Social Entrepreneurship at INSEAD, a School where he was a Professor of Entrepreneurship for 12 years between 2003 and 2014. At INSEAD, Professor Santos led ICE - INSEAD Centre for Entrepreneurship from 2009 to 2013 and was founder and Academic Director of the INSEAD Social Entrepreneurship Initiative from 2007 to 2014.
Catarina Albuquerque, Sanitation and Water for All
Catarina Albuquerque has been SWA’s Executive Chair since 2015 and was appointed SWA’s first Chief Executive Officer in September 2018 after an update of the partnership’s governance structure. Her priorities include advocating for a pivotal role for SWA within the SDGs, political prioritization of WASH at a global high-level, helping build consensus between partners and establishing strategic partnerships with other initiatives.
Previously, she was the first UN Special Rapporteur on the right to safe drinking water and sanitation. Between 2004 and 2008 she presided over the negotiations of the Optional Protocol to the International Covenant on Economic, Social and Cultural Rights, which the UN General Assembly approved by consensus on 10 December 2008.
Nuno Moreira da Cruz, Center for Responsible Business and Leadership
Nuno Moreira da Cruz has a Law Degree at Universidade Católica Portuguesa in Lisbon, a Master’s degree in European Studies at the College of Europe in Bruges (Belgium) and an MBA in IE Business School (Madrid).
He is also a Certified Coach (Escuela Europea de Coaching, Madrid) and Mentor for Start Up’s. After a short experience in the banking sector, Nuno joined the Bp Group holding several business jobs around Europe, working in Brussels, Madrid and London.
He returned to Portugal to join Galp as a Board Member and was CEO of Galp Spain in the past five years. In our University, Nuno has been teaching “International Business” for the last ten years and is now teaching “Corporate Social Responsibility” (MSc at CLSBE) and “Globalization”.
He is currently Executive Director of the Center for Responsible Business & Leadership at Católica-Lisbon. He is also founder & CEO of NMC.
Rita Monteiro, EDP - Energias de Portugal
Rita Sacramento Monteiro has been responsible for EDP's Volunteer Program since late 2016. In the past 3 years, she has worked towards making volunteering a strategic aspect of the company's social investment, contributing to the sustainable development of the communities where the company is present, and towards sustainable development goals.
She joined EDP in 2011, having participated in the founding team of the Board for Institutional and Stakeholder Relations, which developed the stakeholder management methodology in the EDP Group. In 2016 she took up the challenge of bringing EDP's volunteer program to the next level. She led development of EDP's new volunteering strategy, which has as its goal increasing social impact of projects through an alignment with workers' abilities and EDP's business. In 2018 she was one of the 81 nominee's for the World Business Council For Sustainable Development's Leading Women Awards 2018, which aknowledges women who are part of the Council and stand out in promoting Sustainable Development Goals.
Teresa Pina, Oceanário de Lisboa
A Marine Biology graduate, Teresa Pina works in the Educational Department of Lisbon's Oceanário since 2007, where she heads an educational project which involves over 40 activities and around 160 thousand participants each year. Directed to all kinds of audiences, the programs and contents of this project aim to promote knowledge of the ocean, as well as a sensitization to the duty of preserving Nature and acting towards a sustainable planet.
Fábia Ranzani, Dir. Desenvolvimento de Marca Pingo Doce
Graduated from communications at the Fundação Armando Álvares Penteado, in São Paulo, Brazil. For around 20 years, she has worked at communications and advertising agencies, in the areas of Strategy, Marketing, Project Management and Client Management, in different contexts and markets - Brazil, Portugal and Poland. She has worked with companies and large brands from different sectors like food distribution, FMCG, communications, banking, tech, and others, in creating 360º marketing strategies, in coordinating multidisciplinary projects and multiplatform campaigns. Since 2015, she has been part of the Marketing Board of Pingo Doce, in Brand Development - including Brand Communication, Contents and Social Responsibility.
Organizers
Rita Coelho do Vale - Católica Lisbon School of Business & Economics
Vera Herédia Colaço - Católica Lisbon School of Business & Economics
Pedro Verga Matos - ISEG – Lisbon School of Economics & Management
Full Symposium Presentation
The increasing consciousness amongst public and private organizations towards a better and more sustainable future that are in line with the Sustainable Development Goals (SDGs) is leading a change for good. Along with a need for differentiation, market players are increasingly allocating part of their budget to the development of socially responsible and sustainable practices. For instance, in the retail and service industry, Unilever embraced publicly a strong commitment to the pursuit of sustainable practices with the purpose of improving health and well-being, reducing environmental impact, and enhancing livelihoods (“Unilever Sustainable Living Plan”). In a similar vein, UK’s retailer Tesco also has been showing its strong commitment to the United Nations initiative that encourages businesses worldwide to adopt sustainable and socially responsible policies- “Recommitting to the UN Global Compact”.
Despite the increasing commitment of organizations from the private and public sector in the development of socially responsible practices, little is known to what extent the adoption of these practices have a social and environmental impact on society. For instance, what is the impact on society when a retailer develops a campaign to stimulate in-store recycling behaviors? Or what is the societal impact of sustained efforts and actions from organizations such as the UN aiming to improve societal access to clean drinking water? This is an issue of major relevance since it is critical that consumers and society in general start embracing more sustainable behaviors in order to protect the world for future generations and improve current generations well-being.
Understanding the impact of socially responsible strategies undertaken by companies and organizations on consumers’ and other market players' adoption of similar sustainable and socially responsible behaviors is thus of extreme relevance.
In this symposium we bring together worldwide institutions, companies, and academics with the purpose of better understanding what is done in terms of corporate social responsibility practices and its implications for society.
