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Marketing and Consumer Behavior

The Marketing and Consumer Behavior (MCB) group has eight integrated members, including three post-doctoral fellows, and produces scholarly research in marketing modeling, marketing strategy, and consumer behavior. From 2013-2017, MCB members authored 20 papers in top research journals, including 8 in journals on FT50 list, presented at 45 international conferences, authored nine book chapters, and won international research awards. The MCB group organizes its activities around three areas:

1. Consumer Shopping & Retailing
2. Consumer Decision-Making, Biases and Emotions
3. Data, Models, and Skills Development

Faculty & Researchers​

Projects

Title: PRIMEMEAL - Using consumer psychology to promote healthier meal choices
Principal Investigator (PI): Ana Costa
Funding: Fundação para a Ciência e Tecnologia (FCT) Website: https://sites.google.com/view/primemealproject

Title: E-PRIMEMEAL - Using consumer psychology to promote healthier meal choices through mobile app use
Principal Investigator (PI): Ana Costa
Funding: Fundação para a Ciência e Tecnologia (FCT)