Assistant Professor of Economics of IT and Public Policy at the Heinz College and at the Department of Engineering and Public Policy, Carnegie Mellon University (US). Pedro holds a PhD in Telecommunications Policy and Management from Carnegie Mellon University and a Master in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology (MIT). His research work focuses on the impact of ICTs on education; peer influence, social networks and consumption in the media industry; competition, churn and switching costs in telecommunications. His work has been featured in top journals and top peer-reviewed research conferences such as Management Science, Management Information Systems Quarterly, the National Bureau of Economic Research (US), IEEE Social Computing and the ACM e-Commerce Research Conference. Pedro works regularly with major telecommunications firms in Europe, Asia and in the US, in consulting projects focusing on using social media for viral marketing and for active churn management. Prior to joining academia Pedro served as Director of the Portuguese Knowledge Society Agency supervising all public investment in ICTs between 2005-2010. He also worked as a post-doctoral fellow at the School of Information, University of California, Berkeley.