Pedro Celeste

Invited Assistant Professor

Holds a PhD from Universidad Complutense de Madrid, a Master in Management and Industrial Strategy from ISEG - Technical University of Lisbon, Diplomas from Harvard Business School, Imperial College of London, Kellogg School of Management, IESE Business School of Barcelona, and a Postgraduate Diploma in European Studies from Universidade Católica Portuguesa. Director of the Executive Master in Management Program, and also of various programs in the areas of Marketing and General Management, at CATÓLICA-LISBON - Executive Education. Director of PC&A - Strategic Marketing Consultants, member of the IMD World Competitiveness Yearbook 2018, and author of several books in the areas of Marketing and Corporative Communication. Regularly contributes to the Exame and Expresso newspaper, Dinheiro Vivo, Executiva, Link to Leaders and Do it magazine and coordinates the Marketing Thougths blog.