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Main Benefits and who should attend

Main Benefits

Understanding luxury and its role on society and economy, and apprehend its intangible and emotional dimensions;
Attain a current, comprehensive, and integrated view of the luxury universe and its actors, as well as its challenges and future trends;
Understand the consumer's features and expectations towards products and luxury services, and its challenges and future trends;
Mastering the marketing tools adapted to the specificities of luxury brands management;
Knowing the main sectors of activity associated to luxury and apprehending the essential information on its organization and management particularities.

Who should attend

  • Professionals working in the luxury market and wishing to consolidate or broaden their knowledge;
  • Professionals wishing to work in the luxury market or acquiring knowledge and skills to add value to their products and services.

 

Contacts

Executive Education - Open Programs

Mafalda Gato
E-mail: mgato@ucp.pt
Tel: (+351) 215 906 007

Testimonial

Sandra Raposo

Marketing/Retail Manager
Montblanc Portugal
Programa Executivo de Gestão do Luxo
"(...) allowed me to consolidate and deepen my knowledge in an area that I've been working for 10 years."
ALTA DIGITAL