Wilson Bastos is Assistant Professor of Marketing at CATÓLICA-LISBON, where he teaches in the undergraduate and master programs. He earned his Ph.D. in Marketing at the University of Arizona. Before that, he received a BA and an MBA degree from the University of Texas at San Antonio and worked in different industries in the United States (e.g., Monaco International Wood Sales, Black & Decker). His research focuses on happiness, consumer-to-consumer verbal sharing, material versus experiential purchases, and branding.
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How and why conversational value leads to happiness for experiential and material purchases

CATÓLICA-LISBON Researcher(s): Wilson Bastos
Bastos, W., Journal of Consumer Research, 2017
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A history of the concept of branding: Practice and theory

CATÓLICA-LISBON Researcher(s): Wilson Bastos
Bastos, W., Journal of Historical Research in Marketing, 2012
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Beyond brands: Happy adolescents see the good in people

CATÓLICA-LISBON Researcher(s): Wilson Bastos
Chaplin, L.N., Journal of Positive Psychology, 2010