Wilson Bastos is Assistant Professor of Marketing at CATÓLICA-LISBON, where he teaches in the undergraduate and master programs. He earned his Ph.D. in Marketing at the University of Arizona. Before that, he received a BA and an MBA degree from the University of Texas at San Antonio and worked in different industries in the United States (e.g., Monaco International Wood Sales, Black & Decker). His research focuses on happiness, consumer-to-consumer verbal sharing, material versus experiential purchases, and branding.
Paper

How and why conversational value leads to happiness for experiential and material purchases

Bastos, W., Journal of Consumer Research, 2017
CATÓLICA-LISBON Researcher(s): Wilson Bastos
Paper

A history of the concept of branding: Practice and theory

Bastos, W., Journal of Historical Research in Marketing, 2012
CATÓLICA-LISBON Researcher(s): Wilson Bastos
Paper

Beyond brands: Happy adolescents see the good in people

Chaplin, L.N., Journal of Positive Psychology, 2010
CATÓLICA-LISBON Researcher(s): Wilson Bastos