MODULE 3 - Dream Marketing, a Differentiated Management

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Luxury brand management and business: Luxury management specifics; Financial structures; Creation and Innovation.

The service and the customer experience: Dimensions and features of a luxury service; Customer service excellence.

Distribution: Exclusivity and accessibility strategic management; e-luxury challenges.

Global and integrated communication: Advertising as a brand amplifier, image management; Customer relationship management; New challenges of luxury communication: web platforms and social networks.

Reflection on the trends, challenges and future of luxury: Ethics; Green luxury and its commitment to environmental sustainability; The reinvention of emotions in a hyperstimulated world.