Skip to main content

STEP 1 - PERSPECTIVES & MODELS

- What does value creation mean?
- What are the drivers of differentiated success?
- What are the main value creation models?

STEP 2 – ENVIRONMENTAL ANALYSIS

- What are the main opportunity formation frameworks?
- What are the main internal analysis frameworks?
- How to identify our firms’ core competencies?

STEP 3 | STRATEGY FORMULATION

- What are the main components of the strategy formulation?
- How to integrate the different functional areas in our strategy?

STEP 4 | STRATEGIC CHANGE

- What are the main types of strategic change?
- What are dynamic capabilities and how to use them?

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

Charles Baden-Fuller

Strategy Subject Leader, One of the 54 Fellows of Strategic Management Society*, Cass Business School City University (London)
Gestão Estratégica e Criação de Valor
"Managers who take this course will find robust and useful frameworks, and find many practical and useful tools to help them in their work. "
ALTA DIGITAL