INTRODUCTION

1h Program Opening
3h30 Strategic Communication
3h30 Stakeholders and Communication Challenges

STAKEHOLDERS MANAGEMENT

3h30 Stakeholder Engagement
3h30 Positioning and Corporate Identity
3h30 Change, Leadership and Communication
3h30 Organizational Culture and Integrated Communication

COMMUNICATION PLAN

3h30 Organizational Communication Diagnosis
3h30 Planning and Evaluation of Organizational Communication
3h30 Advertising Law
3h30 Briefing Preparation and Communication Plan

COMMUNICATION TOOLS

3h30 Media Relations
3h30 Relationship Marketing, Databases and CRM
3h30 Management of Online and Offline Communication
3h30 Group Work Mentoring
3h30 Sponsorship Management
3h30 Linking & Networking
3h30 Reputation and Crisis Management
3h30 Communication Metrics

SEMINARS

1h30 Players of the Communication Market
2h International Perspective: Creative Communication in a Global Environment

GROUP WORK

3h30 Group Work Presentation

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

Filipa Ferreira Torres

Técnica - Marketing e Comunicação
Caixa Gestão de Activos
Strategic Communication Program: Programa de Comunicação Estratégica
“Recomendo vivamente. Em cada módulo retirei ensinamentos que pude aplicar no meu dia-a-dia de trabalho.”