1h Program Opening
2,5h The new world realities

Creating Value for Clients

3,5h Commercial Management: profitability and competitiveness
3,5h Customer Analysis
3,5h How Customers Think
3,5h B2B Selling Process
3,5h From Market Analysis to CRM Implementation

Communicate More Effectively with Customers

3,5h Multichannel Business Strategies
7h Commercial and Sales Metrics
3,5h Brand Activation
3,5h Digital Business Strategies
3,5h Management of Commercial Teams
3,5h Sales Coaching
3,5h Group Workshop: Commercial Practices

Optimization of the Commercial Strategy

3,5h Persuasion Techniques in Sales
3,5h Commercial Negotiation
3,5h Customer Experience
3,5h Group Workshop: Commercial Practices

Differentiation in Communications

3,5h Communication Skills
3,5h e-Commerce e Social Media
3,5h Delivering the Value Proposition
3,5h Group Workshop: Commercial Practices

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

Ricardo Martins

Commercial Manager B2B, Nespresso Portugal
Programa de Gestão Comercial e de Vendas
“The participation in the Program in Sales Management was quite satisfactory. Either by the contact with topics that I haven't review for a while or by the discovery of new approaches."