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1h Program Opening
2,5h The new world realities

Creating Value for Clients

3,5h Commercial Management: profitability and competitiveness
3,5h Customer Analysis
3,5h How Customers Think
3,5h B2B Selling Process
3,5h From Market Analysis to CRM Implementation

Communicate More Effectively with Customers

3,5h Multichannel Business Strategies
7h Commercial and Sales Metrics
3,5h Brand Activation
3,5h Digital Business Strategies
3,5h Management of Commercial Teams
3,5h Sales Coaching
3,5h Group Workshop: Commercial Practices

Optimization of the Commercial Strategy

3,5h Persuasion Techniques in Sales
3,5h Commercial Negotiation
3,5h Customer Experience
3,5h Group Workshop: Commercial Practices

Differentiation in Communications

3,5h Communication Skills
3,5h e-Commerce e Social Media
3,5h Delivering the Value Proposition
3,5h Group Workshop: Commercial Practices

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846

 

 

Testimonial

Marta Monteiro

Sales, Marketing and Business development
The Goodyear Tire & Rubber Company
Programa de Gestão de Vendas
"I highly recommend the program because selling more and better it’s something you can learn!"