Block I: Digital Marketing Strategy

1,5h Program Opening
3,5h Strategic Marketing Management and Communication
3,5h Understanding Consumer Behavior: Digital Challenges and Opportunities
3,5h Digital Marketing Cases
3,5h Business Models & Information Management
3,5h Open and User Innovation
online Evaluation Moment - Block I Self Assessment

Block II: Digital Marketing Tools

3,5h Engagement & Conversation
3,5h Metrics in Digital Marketing
3,5h Mobile Marketing
3,5h E-Commerce: Tools and Challenges
3,5h Workshop: Digital Marketing Insight
online Evaluation Moment - Block II Self Assessment

Block III: Digital Marketing Integration and Trends

3,5h Integrating Digital Marketing in Brand Strategy
3,5h Brand Activation and Social Network
3,5h Trends and Future Perspectives
3,5h New Trends: Mobile Apps, Content & Performance Marketing
2h Final Seminar

Guest Speakers

online Evaluation Moment - Block III Self Assessment

Block IV

An adequate decision-making in the field of Digital Marketing is crucial for the formation of a coherent and consistent strategy. Participants will face a strategic challenge and will take a critical and constructive role in Digital Marketing campaigns assessment.

3h Group Work Presentation


Executive Education - Open Programs

Tânia Sousa


Phone: (+351) 217 227 801



Maria Armanda Duarte

External Communications Officer
Programa de Gestão em Marketing Digital
"(...) the program was relevant for acquiring new techniques, channels and return metrics (...)."