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1,5h Program Opening
6h Strategy and Planning for Tourism
7h Tourism Marketing and Business Plan
3h Trends and Challenges in the Hotel Industry: Value Creation Opportunities
3h Leadership and Human Resources Management
3h Tourism on National Economy
3h Product, Service and Customer Satisfaction - case study and visit to Hotel Ritz Lisboa
2h Seminary in Tourism - The development of materials and services for an affirmation of Tourism in Portugal

Álvaro Covões

2h Strategies for Investment and Growth in Hospitality and Tourism - case study and visit to the Martinhal Group

Guest Speaker

7h Comercial Strategies and Sales Management
7h Managing a Tourist Complex
3h Digital Marketing for Tourism
3h Winemaking Management - case study and visit to an Winemaking unit

Guest Speakers

4h Final Project Coaching
2,5h Tourist and Cultural Animation - strategy of action - case study and visit to the Parks of Sintra Montes da Lua

Guest Speaker

2h Luxury, Service in Tourism and Client Experience
3h Seminar on Investments and Financing for Tourism: Instruments, Funds and Opportunities

Guest Speaker

3h Negotiation and Conflict Management
4h Delivery and Presentation of the Course Projects


Executive Education - Open Programs

Andreia Hidalgo


Phone: (+351) 214 269 846




Elisabete Mendes

Turismo de Portugal, I.P.
Programa Avançado de Gestão para o Turismo
"The diversity and timeliness of the topics, aligned with the national strategy for the sector, contributed to the success of this program which is already part of the academic agenda for tourism executives."