1,5h Program Opening
7h Planning and Strategic Management for Tourist Destinations
3,5h Trends and Challenges in the Hotel Industry: Value Creation Opportunities
3,5h Tourism on National Economy
7h Managing a Tourist Complex
10,5h Tourism Marketing and Business Plan
- Self-Assessment


7h Comercial Strategies and Sales Management
7h Digital Marketing for Tourism
- Self-Assessment


4h Final Project Coaching
7h Leadership and Human Resources Management
7h Negotiation and Conflict Management
- Self-Assessment


3h Delivery and Presentation of the Course Projects
2h Seminars


Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220




Miguel de Andrade

General Manager
Cascade Wellmess & Lifestyle Resort
Programa Avançado de Gestão para o Turismo
"(...) was an enriching experience."