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1,5h Program Opening
6h Strategy and Planning for Tourism
3h Tourism on National Economy
3h Trends and Challenges in the Hotel Industry: Value Creation Opportunities
7h Managing a Tourist Complex
7h Tourism Marketing and Business Plan
7h Comercial Strategies and Sales Management
3h Digital Marketing for Tourism
3h Leadership and Human Resources Management
3h Negotiation and Conflict Management
2h Luxury, Service in Tourism and Client Experience
4h Final Project Coaching
4h Delivery and Presentation of the Course Projects
10h Seminars and Technical Visits


Executive Education - Open Programs

Andreia Hidalgo


Phone: (+351) 214 269 846




Paula Pinheiro Rocha

Director/Project Management
Programa Avançado de Gestão para o Setor do Turismo
"I would also like to highlight the availability, technical knowledge and competence of all teachers (...)"