Skip to main content

Introduction: Competitive Intelligence and Strategy

3,5h CI's Integrated Methodological Overview

External Intelligence

On-line Competitor Analysis and External Analysis Frameworks
3,5h Discussion of Work Applied to a Case
On-line Applied Individual Work of External Analysis

Internal Intelligence

On-line Key Intelligence Topics and Scenario Analysis
3,5h Discussion of Work Applied to a Case
On-line Applied Individual Work for Internal Analysis

Develop the Plan of Action

On-line Critical Knowledge and Competitive Early Warning
3,5h Discussion of Work Applied to a Case
On-line Individual Work Applied to a Real Action Plan

Management of Agents and Execution of CI

On-line Briefings and Neuro-Linguistic Programming
3,5h Practice of NPL

Final Seminar

3,5h Methodological Review and Discussion of Your Application

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

João Matos

Responsável de Compras
TAP Portugal
Programa Avançado de Gestão para Executivos
"PAGE gives us the possibility of not only, share experiences and knowledge with participants and teachers...but above all gives us an updated knowledge"
ALTA DIGITAL