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Main Benefits

Understanding luxury and its role on society and economy, and apprehend its intangible and emotional dimensions;
Attain a current, comprehensive, and integrated view of the luxury universe and its actors, as well as its challenges and future trends;
Understand the consumer's features and expectations towards products and luxury services, and its challenges and future trends;
Mastering the marketing tools adapted to the specificities of luxury brands management;
Knowing the main sectors of activity associated to luxury and apprehending the essential information on its organization and management particularities.

Who should attend

  • Professionals working in the luxury market and wishing to consolidate or broaden their knowledge;
  • Professionals wishing to work in the luxury market or acquiring knowledge and skills to add value to their products and services.

 

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

Testimonial

Sandra Raposo

Marketing/Retail Manager
Montblanc Portugal
Programa de Marketing de Produtos e Serviços de Luxo
"(...) allowed me to consolidate and deepen my knowledge in an area that I've been working for 10 years."