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"The world of brands is now going through an unprecedented revolution. Most of them were built based on invasive and forceful advertisement.

With the digital revolution, the consume of media has changed drastically and, as a consequence, brands had to adjust, becoming content creators, communities healers, and cultural leaders. This program appears in the most exciting moment of all times in the brand world and is aimed to prepare managers for all these new challenges."

Pedro Pina
Managing Director, Google Europe - Global Brand Solutions,
Former Senior Vice President EMEA, McCann Group

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846