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Leading Brands: Branding and Brands Management Program

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846

 

 

More Information

5th edition: starts on May 8th, 2019
Schedule: available soon

This program will be taught in portuguese

Classes: Tuesdays and Wednesdays, from 6 p.m. to 9:30 p.m.

Duration: 53 hours

Applications

Program Description

The efficient Management of Brands/Branding includes knowing the consumers behavior along with the organization's actions to create growth opportunities and profitability in the long-term.

  • What does a brand mean to the consumer?
  • How does a brand affect the consumer's choice and behavior?
  • How do the experiences between the consumer and the brand evolve?
  • Which are the appropriate Marketing metrics to capture the brand's impact on its performance?

These are questions that the program aims to answer, offering simultaneously the most advanced theory and the best practices in the world of brands.

The purpose is to share a new perspective on the importance and value of a well defined and highly distinguished brand, in a challenging environment, offering simultaneously the most advanced theory and best practices in the brands' world.

This program is aimed to share the techniques to use marketing and branding in order to build a strong, unique and pioneer business.

It will also be available a simulator that allows to deepen the knowledge and competences learned/achieved throughout the program.

Develop your ability to launch your brand and increase the loyalty of the consumer, competitive advantage and the profitability of your company.

Main Benefits

  • Understanding the challenges of creating and sustaining strong brands;
  • Connecting strategic management of marketing and branding;
  • Increase the knowledge of metrics and measures of performance and brand value;
  • Integrate the new digital media in the branding strategy;
  • Evaluating the importance of the brands and how they create value;
  •  This program includes a business visit - Challenge Case - allowing the participants to contact with the backstage, positioning, and strategy of an iconic brand, as well as powering moments of networking.  

 

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