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Integrated Communication Management: A 360º Approach

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846

 

 

More Information

3rd edition*: started on April 5th, 2018

Schedule: download here

*This program will be taught in portuguese

Classes: Thursdays and Fridays, from 6 p.m. to 9:30 p.m.

Duration: 71 hours

 

Program Description

This program is intended to give participants an integrated view of the subject of communication as a strategic aspect of management of companies and provide them with knowledge to perform this effectively management.

  • How to develop a better understanding of the importance of designing an integrated strategic communication plan for the company?
  • How to develop the image, identity and reputation of the companies through effective and integrated communication?
  • How to develop better management of all relevant stakeholders of the relationship - staff, clients, the media, investors?

These are some of the questions that the program aims to respond, through a conceptual approach and discussion of case studies.

Decisions on what to report, to whom, and how, at any time, must be viewed as strategic business decisions and managed in an integrated manner.

It is therefore necessary to structure the use of all possible means for message delivery, and understand the forms of relationship with all partners.

In partnership with:

 

Testimonial

Filipa Ferreira Torres

Técnica - Marketing e Comunicação
Caixa Gestão de Activos
Strategic Communication Program: Programa de Comunicação Estratégica
“I strongly recommend (...) in each module I took teachings that I could apply to my day-to-day work."