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1h Program Opening
7h Digital Transformation Toolkit
7h Business Models and Digital Platforms
3,5h Big Data
7h Design Thinking
7h Digital Strategies
7h Communicating Change in Ways that Motivate Employees
7h Marketing Digital
3,5h Seminar: Concrete Cases of Digital Transformation in Portugal

Guest Speakers

7h Digital Transformation: Principles and Frameworks
3,5h Perspectives on Blockchain: An Emerging Technology

Guest Speakers

3,5h Digital Transformation: Practical Application
4h Final Groupwork Presentations

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

Sandra Pombo

Brand and Cultural Insight Director
Shift Thinkers
Digital Transformation: Reinventar as Empresas na Era Digital
"(...) I also underline the excellence and dedication of the teaching staff, whose sharing and experience were fundamental for the assimilation of themes studied."