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Ana Cação

Customer planning
Banco Credibom, SA
Programa de Gestão de Marketing Digital

The digital and offline world is converging. We live in a multiscreen era, we are always on and we know what we want. WEB 2.0 more than a technological change was a change of attitude and behavior. Anyone who can create a disruption to the value chain is at the top of the competition. Everything is very fast, the challenge lies in the ability to adapt and focus on consumers, fostering a culture of innovation. According to Walter Landor, "The power of a brand lies in what customers learn, feel, see and hear about it." This program enables a 360º view of digital marketing and contributes to the development of strategic thinking. 

Filipa Mesquita

Product Manager
Pescanova
Programa de Gestão em Marketing Digital

Excellent faculty, very current contents, topics discussed and debated assertively and concisely, makes the Digital Marketing Management Program one of the best programs I have ever attended. The expectation was great, several testimonials already described the program as the "best" of the digital era and everything was confirmed. I finished the program with a greater knowledge and a great satisfaction of being able to put into practice in the PESCANOVA Marketing Department.

 

Filipa Roldão

Brand Manager
Renova
Programa de Gestão em Marketing Digital

Building or managing a brand in the digital world is now a requirement and not an option. "Digital" is a powerful force, enabling the relevant content to be directed to a well-identified target, promoting consumers' engagement with brands and above all it can be measured unequivocally. The Digital Marketing Management Program is very focused on taking advantage of this monumental opportunity that is Digital Transformation. With an excellent faculty it was possible to learn and understand the tools and techniques of social media, which allow us to build a social business, dynamic, collaborative, efficient, customer-driven and, above all, more profitable!

João Graça

Programa de Gestão de Marketing Digital

In the last 10 years, the world has changed. Perhaps the main change has been the introduction of the smartphone and the way we interact with it. Changes in consumer behaviors also and there is a need for companies to understand what are these changes and how they should adapt. Based on this assumption I looked for a program that would help me understand how I could continue to reach customers and propose them the best solutions. The Católica Business School was the natural choice for prestige, faculty, methodology and schedule flexibility.

Maria Armanda Duarte

External Communications Officer
Ageas
Programa de Gestão em Marketing Digital

The digital world is the future and is constantly changing. Something we hear or read daily. The knowledge of Digital Marketing is a need, and while being a professional in the Branding and Communication areas, the program was relevant to acquire new techniques, channels and return metrics. Knowing and experiencing, testing and learning, are key while following the needs of present and past consumers.

Understanding how we can differentiate a brand through digital channels, making the involvement between consumers and brand even closer and unique, was a key factor.

Paulo Carvalho

Cardio Metabolic Product Manager
Novartis
Programa de Gestão em Marketing Digital

This program allows a global view of digital marketing through a specialized, experienced and recognized faculty. It allowed me to have an interaction with professionals of the area which was quite enriching. It is not enough to have a single vision of digital communication, it is necessary and imperative an integration of offline and online strategy and thus a multi-channel approach. This program, through practical cases, provides examples of how to operate in highly competitive environments. All the major areas of digital marketing were addressed, the sessions were very interactive between teachers and students in an open and sharing environment. In the sessions, real cases and professional experiences were discussed, which gaves us a realistic and up-to-date view of the digital reality. Very important and enriching was the contact with all the tools of analysis and measurement of campaigns. The way this program is structured allowed me to have access to the new digital trends, to have a perspective on the future of communication and interaction with customers. I highly recommend!

 

Rita Agostinho

Fidelidade
Programa de Gestão de Marketing Digital

The Digital Marketing Management Program fulfilled my expectations and was a useful refresh for strategy/performance themes in the Digital area. The topics covered were very current and consistently illustrated with case studies, national and international, that helped the perception of the concepts and provide a valuable benchmark, transposable to my professional reality. I would also like to highlight the quality of the Program Speakers, clear references in the context of Digital in Portugal, with a very practical and available posture of the students.

Susana Pires Aperta

Marketing and Communications Director
Chamartin Imobiliaria
Programa de Gestão em Marketing Digital

After completing my degree in management 15 years ago, and having always developed my professional career in Marketing, I felt the need to acquire and extend my technical knowledge in the digital field. The Digital Marketing Management Program teaches us to work with the various tools that we currently have at the digital level, and to think strategically. In this way, we will achieve better results in our day-to-day life. I highly recommend.

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801