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Big Data: Data Science and Business Analytics

Contacts

Executive Education - Open Programs

Miguel Bugalho

E-mail: miguel.bugalho@ucp.pt

Phone: (+351) 217 227 801

More Information

4th edition: starts on April 5th, 2019

Schedule: download here

Classes: Thursdays and Fridays, from 5 p.m. to 9 p.m. and Saturdays, from 9:30 a.m. to 1:30 p.m.

Duration: 70 hours

APPLICATIONS

Program Description

The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.

This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.

The Business Analytics: Data Science and Big Data program combines theoretical lectures with hands-on sessions. The program is designed to walk participants along the typical phases of a data analytics project, starting with business understanding, followed by data collection and interpreting descriptive statistics, then moving into simple and advanced predictive modeling, to conclude with the design of randomized experiments to try to establish causal effects.


Main Benefits

  • Understand how to use Big Data Processing Systems (Hadoop, Hive, Spark);
  • Understand how to use cloud computing infrastructures, replicable in any business context;
  • Implement the latest theories on data analysis, including the predictive and causal deduction methods;
  • Use some statistical programming language that allows the company to put into practice the new methods of machine learning and causal modeling (R language);
  • Understand how to assess companies data assets value and how to measure the effect of every change.

Methodology

  • This program is practical and experimental, involving a real-world case study where the participants have to build a Machine Learning Model to anticipate customers behavior and have to design an experience to achieve the organizational implementation of a campaign.
  • In the end, the result of the intervention designed is analyzed to perceive its value and impact on the business.

 

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