Structure of the Program

Strategy and Economics

12,5h Strategy and Competitiveness
15h Economics for Managers
4h Internationalization Strategies
6h Managing Innovation
4h Business Ethics

Marketing/Commercial Management

9h Marketing: Creating Value for Clients
9h Marketing and Sales Metrics
14h Negotiation


18h Economic and Financial Analysis
14h Performance Assessment and Management Control
9h Analysing Investment Decisions
9h Analysing Financing Decisions

Human Resources and Organizational Behavior

9h Strategic Management of Human Resources
6h Emotional Inteligence Applied to Managing People
9h Motivation and Leadership
5h Communication Skills for Managers: Using Effective Communication to Motivate and Manage Employees


9h Digital Innovation and Technology
7h Digital Transformation in Business
5h Digital Marketing
4h Business Analitics and Big Data

Follow-up Session

This follow-up session very interactive, allows participants to meet again, reflect and share experiences, after they experienced the implementation on the ground of knowledge acquired and analyzed its practical outcome.

7,5h Re-Thinking Leadership


Executive Education - Open Programs

Patrícia Rodrigues


Phone: (+351) 217 214 220




Álvaro Laranjo

Iberian GLP Director
Programa Avançado de Gestão de Executivos
"...essential to all those who wish to acquire transversal knowledge about managing a company."