Structure of the Program

Strategy and Economics

13h Strategy and Competitiveness
15h Economics for Managers
4h Internationalization Strategies
6h Managing Innovation
4h Entrepreneurship and Impact Careers
4h Business Ethics

Digital

9h Digital Innovation and Technology
7h Digital Transformation in Business
5h Digital Marketing

Marketing/Commercial Management

9h Marketing: Creating Value for Clients
9h Marketing and Sales Metrics
14h Negotiation

Finance

18h Economic and Financial Analysis
14h Performance Assessment and Management Control
9h Analysing Investment Decisions
9h Analysing Financing Decisions

Human Resources and Organizational Behavior

9h Strategic Management of Human Resources
4h Leadership Effectiveness and Life Purpose
9h Motivation and Leadership
5h Communication Skills for Managers: Using Effective Communication to Motivate and Manage Employees

Follow-up Session

7,5h Re-Thinking Leadership

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

João Pedro Galveias

Diretor, SIC Multimédia
Programa Avançado de Gestão de Executivos
"Attending a course like the PAGE program is a way of doing a conceptual check of our thought process, ensuring a more structured and vibrant dimension."