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Advanced Executive Program in Marketing (PAME)


Executive Education - Open Programs

Patrícia Rodrigues


Phone: (+351) 217 214 220



More Information

44th edition*: started on February 7th, 2018

Schedule: download here

*This program will be taught in portuguese

Classes: Wednesdays and Thursdays, from 5 p.m. to 8:30 p.m.

Duration: 130 hours  


Program Description

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler

Marketing is one of the most critical and decisive strategic variables of any business.

With a concept of learning and excelency sharing, PAME's main goal is to offer an up to date, rigorous, defiant, differentiator, prestigious, recognized course for acquiring knowledge in Strategic and Operational Marketing, through an holistic approach, envolving new concepts and tools and always keeping a strong connection with the business reality.

The most important current challenges of marketing activity include the need to innovate and improve, materializing the strategy and action in a coherent and consistent logic, in B2C and B2B markets. Therefore, marketing managers are increasingly taking a decisive and pro-active role, from market analysis to the materialization of a strategy, brand management to traditional and digital communication, the ability to differentiate the offer with their channel management, always with the same purpose: Creating Value for Customers.

The PAME provides answers to these challenges and permanently reinforces the process by means of recognised and added value, owing to the permanent updating of its thematic contents and its pedagogical model.


See below what our participants say about this program:

Main Benefits

  • Allows the acquisition and consolidation of marketing knowledge;
  • Contributes towards developing an entrepreneurial attitude primarily aimed at acting in competitive markets.


Marta Almeida

General Manager Advisor, Konica Minolta Business Solutions Portugal, Unipessoal, Lda.
Programa Avançado de Marketing para Executivos
"The PAME was an extremely important step for my professional career."