This course provides hands-on learning on what it’s like to create innovative business models. In today’s business world the ability to develop innovative business models is a key capability to maintain long-term competitiveness. Considering more dynamic and complex markets, building only on product and process innovation is not sufficient anymore. Business model innovation is
the essential element to create unique customer value. This course has been developed to provide the theoretical basis as well as the methodological tools to create innovative business models for start-ups and SMEs.

Prerequisites: Marketing