Dissertation Seminars - 2nd Semester 2016/2017

 

Marketing
 

Seminar

Professor

Cases on Marketing Strategies Pedro Celeste
Consumer Electronics and Durable Products Marketing Nuno Crispim
Digital Consumer Behaviour Carolina Afonso
Marketing, Sustainability and Fashion Vera Colaço
New Product Innovation Miguel Rita
Product Management in Consumer Packaged Goods Paulo Romeiro
Social Marketing Bianca Mendonça
Social Network Marketing Ana Costa & Pedro Rosa


Organisational Behavior
 

Seminar Professor
Leadership and Internal Communication Bianca Mendonça
Team Effectiveness Patrícia Costa
Work Performance, Motivation and Engagement Teresa Oliveira


Strategy
 

Seminar

Professor

Business Strategy Case Studies João Simão Pires
Consulting Project Rute Xavier
Corporate Social Responsibility Strategy Case Studies

Laure Léglise

Entrepreneurship and Development Susana Frazão Pinheiro
Entrepreneurship, Technology and Innovation in Healthcare Susana Frazão Pinheiro

Internationalization Strategy Case Studies

Laure Léglise
Non-Market Strategy Case Studies Ana Aranda
Open Innovation Cláudia Costa

Strategy Case Studies & Strategy Case Studies - The Portuguese Fashion Industry

Nuno Cardeal
The Entrepreneurial Opportunity Cláudia Costa


Finance
 

Seminar

Professor

Empirical Studies in Finance José Faias

Equity Valuation

José Tudela Martins
Financial Analysis of Corporate Events Geraldo Cerqueiro
Mergers & Acquisitions António Borges de Assunção

 


Dissertation Seminars - 1st Semester 2016/2017

 

Marketing
 

Seminar

Professor

Cases on Marketing Strategies Pedro Celeste
Consumer Behaviour Daniel Fernandes
Consumer Electronics and Durable Products Marketing Nuno Crispim
Digital Consumer Behaviour Carolina Afonso
Marketing and Sustainability Vera Colaço
Product Management in Consumer Packaged Goods Paulo Romeiro
Social Marketing Bianca Mendonça
Social Network Marketing Ana Costa & Pedro Rosa


Organisational Behavior
 

Seminar Professor
Team Effectiveness Patrícia Costa
Work Performance, Motivation and Engagement Teresa Oliveira


Strategy
 

Seminar

Professor

Business Strategy Case Studies Nuno Guedes
Consulting Project Rute Xavier
Corporate Social Responsibility Strategy Case Studies Laure Léglise
Entrepreneurship & Development Susana Frazão Pinheiro
Entrepreneurship and Innovation Strategies in Healthcare Management Susana Frazão Pinheiro
International Strategy

Nuno Cardeal & Ricardo Reis

Internationalization Strategy Case Studies

Laure Léglise
Open Innovation Cláudia Costa
Strategy Case Studies Nuno Cardeal
The Entrepreneurial Opportunity

Cláudia Costa


Finance
 

Seminar

Professor

Empirical Corporate Finance Diana Bonfim

Equity Valuation*

José Tudela Martins
Financial Distress Ricardo Reis
Investments, Asset Pricing and Portfolio Choice Joni Kokkonen
Structural Credit Risk Modelling Nuno Silva

Note:
*It is recommended that students attend 2 classes of Corporate Financial Modelling.