Dissertation Seminars - 1st Semester 2017/2018

Enrollment Date - Wednesday, 12th July

Marketing
 

Seminar

Professor

Brand Management in a Digital World Nuno Crispim
Cases on Marketing Strategies Pedro Celeste
Consumer Behavior Daniel Fernandes
Social Network Marketing Ana Costa & Pedro Rosa
Marketing and Hedonic Experiences João Niza Braga
Marketing, Entrepreneurship and Hybrid Organizations Marta Bicho
Marketing, Sustainability, Food and Fashion Vera Colaço
New Product Innovation Miguel Rita
Product Management in Consumer Packaged Goods Paulo Romeiro
Social Marketing Bianca Mendonça


Organisational Behavior
 

Seminar Professor
Team Effectiveness Patrícia Costa
Work Performance, Motivation and Engagement Teresa Oliveira

 

Strategy & Entrepreneurship
 

Seminar

Professor

Achieving Competitive Advantage João Flórido
Business Ideas With Impact: Social Innovation and Social Entrepreneurship Pietro Versari
Business Strategy Case Studies Nuno Guedes
Consulting Project Rute Xavier
Corporate Social Responsibility and Sustainability: New Competitive Strategies Pietro Versari
Fostering Innovation in Clinical Practice Inês Mendonça
International Strategy Nuno Cardeal & Ricardo Reis

Internationalization Strategy Case Studies

Laure Léglise
Marketing, Entrepreneurship and Hybrid Organizations Marta Bicho
New Business Opportunities Rute Xavier
Open Innovation

Cláudia Costa

Strategic Alliances Ana Aranda
Strategy Case Studies Nuno Cardeal
The Entrepreneurial Opportunity

Cláudia Costa

 

Finance
 

Seminar

Professor

Asset Allocation José Faias
Empirical Banking and Financial Institutions Management Diptes Bhimjee
Empirical Corporate Finance Diana Bonfim
Equity Valuation José Tudela Martins
Financial Distress Ricardo Reis
Investment Strategies José Faias
Investments, Asset Pricing and Portfolio Choice Joni Kokkonen
Structural Credit Risk Modelling Nuno Silva
 

Dissertation Seminars - 2nd Semester 2016/2017

 

Marketing
 

Seminar

Professor

Cases on Marketing Strategies Pedro Celeste
Consumer Electronics and Durable Products Marketing Nuno Crispim
Digital Consumer Behaviour Carolina Afonso
Marketing, Sustainability and Fashion Vera Colaço
New Product Innovation Miguel Rita
Product Management in Consumer Packaged Goods Paulo Romeiro
Social Marketing Bianca Mendonça
Social Network Marketing Ana Costa & Pedro Rosa


Organisational Behavior
 

Seminar Professor
Leadership and Internal Communication Bianca Mendonça
Team Effectiveness Patrícia Costa
Work Performance, Motivation and Engagement Teresa Oliveira


Strategy & Entrepreneurship
 

Seminar

Professor

Business Strategy Case Studies João Simão Pires
Consulting Project Rute Xavier
Corporate Social Responsibility Strategy Case Studies

Laure Léglise

Entrepreneurship and Development Susana Frazão Pinheiro
Entrepreneurship, Technology and Innovation in Healthcare Susana Frazão Pinheiro

Internationalization Strategy Case Studies

Laure Léglise
Non-Market Strategy Case Studies Ana Aranda
Open Innovation Cláudia Costa

Strategy Case Studies & Strategy Case Studies - The Portuguese Fashion Industry

Nuno Cardeal
The Entrepreneurial Opportunity Cláudia Costa


Finance
 

Seminar

Professor

Empirical Studies in Finance José Faias

Equity Valuation

José Tudela Martins
Financial Analysis of Corporate Events Geraldo Cerqueiro
Mergers & Acquisitions António Borges de Assunção